IT Brief Asia - Technology news for CIOs & IT decision-makers

Customer Journey stories - Page 12

Customer ex

The one thing successful startups have in common? Quality CX

Tue, 14th Jul 2020
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New research from Zendesk has revealed that startups which prioritised CX from their inception consistently outperform their peers.
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Trustworthy and reliable: why making data privacy a priority leads to stronger customer relationships

Wed, 8th Apr 2020
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data protection
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cx
Data privacy is more than just a moral obligation, it also affects customers' experience and a company's bottom line.
Boomi

Boomi highlights four customers leading in digital transformation

Wed, 5th Feb 2020
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cx
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martech
Boomi has revealed the winners of its annual customer awards, celebrating transformative projects on the Boomi Platform.
Customer experience

Five ways to make customer experience transformation easier

Mon, 25th Nov 2019
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digital transformation
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cx
Too often, organisations are excited about the potential for CX transformation and embark on projects without developing a strategic approach, Intergen finds.
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Forrester: Pegasystems a Leader in real-time interaction management

Thu, 7th Mar 2019
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cx
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martech
Forrester analysed the 12 most significant RTIM providers against 33 key criteria and gave Pega top scores in current offering and strategy categories.
Social media copy

Four ways social media management software is transforming CX

Fri, 1st Jun 2018
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cx
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martech
Gartner's 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
Desktop shopping

Desktop conversion still king in ANZ despite increasing smartphone traffic - Adobe

Wed, 28th Jun 2017
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cx
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martech
Despite a surge in smartphone traffic, consumers in Australia and New Zealand still predominantly make purchases via desktop, Adobe's new report reveals.