Customer engagement stories

A new report reveals CFOs and CIOs in ANZ are tightening collaborations to ensure technology investments deliver tangible business results.

Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.

Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.

Andrew Foot of Dynatrace has discussed their cloud migration progress and strategic successes, with a whopping $1.5 billion in annual recurring revenue.

IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.

Contrarian advice for tech founders: avoid early capital raising, don't aim for unicorn status, embrace unscalable tasks, and ignore early awards.

Businesses are leveraging immersive phygital experiences, blending physical and digital interactions, to enhance customer engagement.

Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.

Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.

CommBank’s app now includes Travel Booking and car buying services as it aims to enhance digital engagement among its 8.5 million active users.

Singapore-based SleekFlow has named Gao Lei, former LinkedIn China CTO, as its new Chief Technology Officer to spearhead tech transformation and innovation.

MoEngage launches a new platform in Australia, aimed at helping financial institutions tackle inefficiencies and deliver personalised customer experiences in real time.

Canon triumphs at drupa 2024, surpassing sales targets despite fewer visitors. The Core exhibit captivates 6,000+ guests with immersive printing innovations.

Goodman Group names Giles Proctor as VP of Data Centres, leveraging his 25 years of expertise to enhance customer engagement and bolster global infrastructure.

KPMG Australia has been shortlisted for the 2024 Global Microsoft Partner of the Year Awards in two categories, highlighting its excellence in AI innovation and nonprofit industry services.

A Freshworks survey reveals 35% of UK businesses see unclear AI regulations as a major barrier to adoption despite acknowledged productivity gains.

Cegid integrates generative AI into its Cegid Retail solutions, showcased at Cegid Connections Retail in Rome, aiming to transform retail with intelligent agents.

Blue Connections IT has centralised its pre-sales team to enhance operations, ensuring customers receive consistent, comprehensive support and improved service.

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

Retailers are wrestling with economic pressures and global competition; leveraging loyalty programs has emerged as a crucial strategy to retain customers and boost sales in 2024.