Customer engagement stories
What this drinks retailer did to boost customer conversion to almost 100%
The ability to measure deliverability and increase customer engagement drove Shorty’s Liquor, Australia’s leading drinks retailer, to uplift its marketing programs on Dotdigital.
Twilio to deliver new customer-aware generative AI
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
Amazon Connect Ready to optimise the contact centre experience
Amazon Connect Ready Partner solutions support seamless customer engagement across multiple channels, improve employee productivity and provide data analytics.
AWS, Twilio expand partnership, focus on AI capabilities
The extension of the longstanding partnership will place artificial intelligence capabilities at the fingertips of Twilio customers.
Generative AI driving change and success in customer engagement
HubSpot, the CRM platform, has announced the findings of a survey conducted by YouGov, on the usage and attitudes around generative AI.
Verint empowers contact centre users with engagement data insights
Powered by Verint Da Vinci AI, Verint engagement data insights delivers no code, training, or self-service data access 24/7.
Verint Da Vinci AI leverages the latest AI innovations
Verint has introduced new Verint Da Vinci AI capabilities built on proprietary and commercially available AI models.
Verint launches open CCaaS platform offering flexibility
Verint unveils next-generation contact centre as a service (CCaaS) transforming the contact centre landscape at the Engage 2023 customer conference.
Marketers look to generative AI as customer expectations increase: Adobe
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.
Komo changes the landscape of influencer marketing
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.
Appian partner awards showcase process automation excellence
The winners have created innovative business solutions on the Appian Platform, exceeding customer expectations and maintaining service delivery excellence.
Revolent to address growing cloud skills gap in the region
Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.
Investment in customer engagement drives revenue: Twilio
Twilio’s annual customer engagement report finds customer engagement investments increase brands’ resilience by boosting revenue and improving customer loyalty.
Why usage-based pricing may be the antidote to subscription fatigue
Subscription-based businesses, many of which boomed at the height of the pandemic, have since experienced the 'Great Unsubscribe'.
The progressive evolution of the eCommerce experience
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
eCommerce perceived and real user needs differ: Storyblok
Storyblok survey of 6,000 consumers and 500 business leaders reveals a significant divide between eCommerce businesses’ perceived customer needs and reality.
Supara uses Freshworks for customer support to aid eCommerce
The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.
New Zealand’s eCommerce sector lags in customer experience
A New Zealand eCommerce expert worries that the art of retail may be lost to the cookie cutter approach currently dominating local online shopping sites.
Anchora becomes first APAC company to use new Adobe offering
Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).
DXC Technology opens customer engagement centre in Sydney
Purpose-built drop-in space will focus on much-needed in-person customer collaboration and set a blueprint for hybrid modern workplaces.
Customer engagement platform MoEngage gains entry in ANZ
MoEngage will support brands such as MyDeal.com.au and Nova Entertainment in optimising their customer experience in Australia and New Zealand.
Tranxactor Group to build customer loyalty with Oracle
Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.
Research finds more than half of APAC consumers think customer service is an afterthought
Zendesk's annual research has uncovered a gap between consumer expectations and company actions regarding customer service.
ActiveCampaign automates sales engagement into customer lifecycle
ActiveCampaign says businesses no longer need to use separate systems for marketing and sales.