B2B Marketing stories
A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.
Linda McConnell will take on the role of Head of Product Marketing at Gallagher Security in December 2024, bringing over 15 years of industry experience.
StackAdapt has appointed Alessandra Alessio as Director of Marketing for the APAC region, aiming to boost brand presence and growth initiatives.
Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.
Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.
LinkedIn has launched sponsored newsletters to enhance marketer engagement, reflecting a 59% surge in user-generated newsletter content on the platform.
Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester's Planning Guides reveal.
Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.
UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.
Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.
As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.
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