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Advertising Technologies (Adtech) stories

SHAREit unveils AI ad platform for emerging markets
Marketing Technologies

SHAREit unveils AI ad platform for emerging markets

SHAREit launches AI-powered ad platform to tap emerging-market growth, handling 180 billion daily requests and 150 million impressions.

By Catherine Knowles • 4 min read • Wed, 7th Jan 2026

Global Stories

Advertising Technologies (Adtech) stories

AI agents to reshape retail, squeeze SaaS & ad spend
Customer Experience

AI agents to reshape retail, squeeze SaaS & ad spend

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

By Shannon Williams • 5 min read • Tue, 13th Jan 2026
Qantas tops System1 ranking of Australia's funniest ads
Marketing Technologies

Qantas tops System1 ranking of Australia's funniest ads

Qantas has topped System1's first annual ranking of Australia's funniest TV ads, ahead of Australian Lamb, AAMI and a strong auto line-up.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 12th Jan 2026
Criteo outlines agentic AI's next phase in eCommerce
Marketing Technologies

Criteo outlines agentic AI's next phase in eCommerce

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026
Spreetail unveils causal AI tool to cut wasted ad spend
Marketing Technologies

Spreetail unveils causal AI tool to cut wasted ad spend

Spreetail debuts True Ads causal AI tool to slash wasted eCommerce marketplace ad spend by up to 50% and boost incremental sales.

By Sean Mitchell • 3 min read • Sat, 10th Jan 2026
Unapproved peptide ads surge across online platforms
Data Analytics

Unapproved peptide ads surge across online platforms

Unapproved peptide ads and listings have surged across online platforms since 2020, raising fresh concerns over consumer safety and oversight.

By Mark Tarre • 5 min read • Sat, 10th Jan 2026
Banks tap 'financial media networks' for ad revenues
Fintech

Banks tap 'financial media networks' for ad revenues

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

By Sofiah Nichole Salivio • 5 min read • Fri, 9th Jan 2026
Leaseweb names Ronald Richardson as Chief Revenue Officer
Software-as-a-Service

Leaseweb names Ronald Richardson as Chief Revenue Officer

Leaseweb appoints Ronald Richardson as Chief Revenue Officer to drive global growth and its sovereign-by-design hybrid cloud push.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Generative AI search lifts mobile gaming ad opportunity
Gaming

Generative AI search lifts mobile gaming ad opportunity

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 9th Jan 2026
Marketers spend $824m on generative AI apps as installs rise
Gaming

Marketers spend $824m on generative AI apps as installs rise

Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
Hoppr names Olivier Bastard Chief Sales Officer
Marketing Technologies

Hoppr names Olivier Bastard Chief Sales Officer

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026
LiveRamp expands Marketplace into AI marketing hub
Marketing Technologies

LiveRamp expands Marketplace into AI marketing hub

LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
Yahoo rolls out Agentic AI tools across global DSP
Marketing Technologies

Yahoo rolls out Agentic AI tools across global DSP

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026
Samsung backs FAST TV as streaming shifts to hybrid mix
Marketing Technologies

Samsung backs FAST TV as streaming shifts to hybrid mix

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
Semify buys Dragon Metrics to boost global AI SEO reach
Marketing Technologies

Semify buys Dragon Metrics to boost global AI SEO reach

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
Integral Ad Science hires Melissa Furze to lead AI push
Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
adjoe secures 41 spots in AppsFlyer 2025 index
Gaming

adjoe secures 41 spots in AppsFlyer 2025 index

Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.

By Kaleah Salmon • 4 min read • Fri, 2nd Jan 2026

Stories from Other Regions

Advertising Technologies (Adtech) stories