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Advertising Technologies (Adtech) Stories - Page 8

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Advertising Technologies (Adtech) stories

TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Mobile app installs & sessions keep climbing in 2025
Gaming

Mobile app installs & sessions keep climbing in 2025

Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.

By Karen Joy Bacudo • 4 min read • Tue, 24th Feb 2026
Zitcha names Steve Biddle Chief Commercial Officer
Marketing Technologies

Zitcha names Steve Biddle Chief Commercial Officer

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

By Sean Mitchell • 3 min read • Mon, 23rd Feb 2026
Super Bowl study shows ad views don't equal recall
Marketing Technologies

Super Bowl study shows ad views don't equal recall

Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.

By Sofiah Nichole Salivio • 4 min read • Sat, 21st Feb 2026
Taboola names Krishan Bhatia first chief business officer
Marketing Technologies

Taboola names Krishan Bhatia first chief business officer

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
How UA financing levels the playing field in mobile
Gaming

How UA financing levels the playing field in mobile

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

By Elena Egorova • 5 min read • Thu, 19th Feb 2026
Innovid adds Reddit ads to unified social workflow
Marketing Technologies

Innovid adds Reddit ads to unified social workflow

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Feb 2026
Unilever partners Google Cloud to build AI-first backbone
Data Analytics

Unilever partners Google Cloud to build AI-first backbone

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

By Mark Tarre • 4 min read • Wed, 18th Feb 2026
Fake Olympics shop ads on Meta target fans' wallets
Phishing

Fake Olympics shop ads on Meta target fans' wallets

Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026

Stories from Other Regions

Advertising Technologies (Adtech) stories

Adlook reshapes UK & EMEA leadership to drive growth
Marketing Technologies

Adlook reshapes UK & EMEA leadership to drive growth

Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Feb 2026
Surveillance, AI and the security gaps behind the camera
Data Protection

Surveillance, AI and the security gaps behind the camera

As facial analytics quietly spread through public spaces, Canadians face urgent questions over privacy, consent and digital surveillance.

By Jake MacAndrew • 7 min read • Sat, 21st Feb 2026
The Trade Desk & THG link up on beauty retail data
Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026
StackAdapt links with Experian to power UK ad targeting
Data Protection

StackAdapt links with Experian to power UK ad targeting

StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.

By Catherine Knowles • 3 min read • Wed, 18th Feb 2026
TrafficGuard expands New York base amid US ad fraud surge
Gaming

TrafficGuard expands New York base amid US ad fraud surge

TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.

By Catherine Knowles • 4 min read • Wed, 18th Feb 2026
Cake.Shop hires Rhiannon Brown to lead commercial push
Digital Transformation

Cake.Shop hires Rhiannon Brown to lead commercial push

Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.

By Mark Tarre • 3 min read • Wed, 18th Feb 2026
Shirofune adds Reddit Ads to its omnichannel ad suite
Customer Experience

Shirofune adds Reddit Ads to its omnichannel ad suite

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

By Mark Tarre • 3 min read • Fri, 13th Feb 2026
realestate.com.au launches ChatGPT app for homebuyers
Digital Transformation

realestate.com.au launches ChatGPT app for homebuyers

Realestate.com.au debuts a ChatGPT app, letting Australian buyers search and refine property listings through conversational queries.

By Melania Watson • 3 min read • Thu, 12th Feb 2026