Adobe Firefly stories
Adobe launches Firefly AI Assistant for creative apps
3 days ago
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martech
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digital entertainment
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rpa
Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
Adobe just rewrote the rules of graphic design
3 days ago
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storage
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martech
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physical security
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
Adobe unveils Firefly AI assistant to streamline creative workflows
3 days ago
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saas
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martech
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rpa
Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
Adobe adds custom models to Firefly in public beta
Last month
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saas
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martech
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physical security
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
Adobe & Nvidia deepen AI pact for creative workflows
Last month
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Adobe adds conversational AI tools to Photoshop, Firefly
Last month
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
McCann Singapore teams up with Adobe to extend GenAI
Last month
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devops
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digital transformation
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martech
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
Adobe adds Quick Cut AI to streamline Firefly editing
Thu, 26th Feb 2026
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martech
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digital entertainment
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genai
Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
Adobe offers unlimited Firefly AI generations to users
Wed, 4th Feb 2026
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martech
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digital entertainment
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genai
Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.
Cognizant & Adobe deepen AI pact on content at scale
Sat, 31st Jan 2026
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digital transformation
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martech
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partner programmes
Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.
Adobe expands Firefly Foundry AI with major film deals
Fri, 23rd Jan 2026
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martech
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physical security
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digital entertainment
Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.
Adobe boosts AI video tools & unveils USD $10m fund
Wed, 21st Jan 2026
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martech
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digital entertainment
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rpa
Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.
Adobe partners with Runway to power pro AI video tools
Fri, 19th Dec 2025
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saas
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martech
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genai
Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
Adobe adds Firefly video tools & unlimited AI use
Wed, 17th Dec 2025
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martech
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digital entertainment
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rpa
Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.
Adobe adds dedicated YouTube Shorts tools to Premiere
Sat, 13th Dec 2025
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martech
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digital entertainment
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genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
Adobe brings Photoshop, Express & Acrobat into ChatGPT
Sat, 13th Dec 2025
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document management
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Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.
Exclusive: The future of creative agencies as platforms
Thu, 30th Oct 2025
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digital transformation
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martech
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partner programmes
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Adobe launches AI assistants & creative tools across platforms
Wed, 29th Oct 2025
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ecm
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martech
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digital entertainment
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
Adobe to integrate Google's AI into creative apps for business
Wed, 29th Oct 2025
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uc
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martech
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personalisation
Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
Adobe Firefly announces new AI tools for video, audio & images
Wed, 29th Oct 2025
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martech
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digital entertainment
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genai
Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.