Workday expands into Vietnam with partner-led push
Workday has expanded into Vietnam, making it the sixth Southeast Asian market where the business software group has a direct presence.
The expansion is supported by five global and regional partners: Amaris, Deloitte, FPT Information Systems, Rolling Arrays and VSOL. Following its acquisition of Paradox, Workday now has nearly 300 professionals across offices in Ho Chi Minh City and Da Nang.
Vietnam adds to Workday's existing footprint in Singapore, Malaysia, Thailand, Indonesia and the Philippines. The company runs its Southeast Asia operations from Singapore, and Vietnam is part of a broader push to deepen its presence across the region.
Vietnam has become an increasingly competitive market for technology suppliers as companies seek new systems for finance, human resources and automation. Workday is entering with a partner-led model designed to provide local implementation and support alongside its own staff on the ground.
Workday says it has worked with more than 11,500 organisations globally. In Vietnam, it is targeting businesses pursuing digital transformation and seeking systems to support workforce and financial management.
Regional Build-Out
Workday's move into Vietnam follows a broader expansion in Southeast Asia, where international software providers have increased investment as businesses modernise internal operations. Vietnam has drawn particular attention because of its growing technology workforce, expanding corporate sector and role in regional supply chains.
Workday linked its Vietnam presence to both customer demand and local talent, saying the country's technology base and partner network would support its efforts across ASEAN.
"Vietnam is at the heart of the digital acceleration currently reshaping how businesses in ASEAN grow and empower their people," said Fabio Tiviti, Group Vice President, Field Strategy & Operations, Workday.
"The commitment goes beyond business expansion; Workday is tapping into a deep talent pool and fostering the innovation required for this new era of AI-powered transformation," Tiviti added.
Partner Network
Partners are central to Workday's market entry. The initial ecosystem combines international consultancies with regional specialists, giving customers access to local advisory and implementation support.
This approach is common among enterprise software vendors entering newer markets, where channel partners often provide the local relationships and delivery expertise needed to win and retain customers. In Vietnam, Workday is relying on that network as it seeks to build its position against established rivals in business applications.
Amaris, one of the launch partners, said the local market is placing greater emphasis on resilience and long-term growth.
"Vietnam is a dynamic market where organisations are prioritising resilience and long-term growth," said Hemant Wani, Global Practise Leader for Workday at Amaris.
"As a trusted Workday partner since 2014, and with more than 10 years of presence in Vietnam, our role in this ecosystem goes beyond implementation. We are here to bridge local expertise with global innovation. By extending and amplifying the Workday platform, we help customers realise the full strategic value of their digital transformation," Wani said.
Customer Reference
Workday also pointed to Coteccons as an example of market demand. The construction company's chief operating officer described the need for a single system to support operational growth and provide real-time information.
"To support our scale, we needed a unified, intelligent system that could keep pace with our growth. We view Workday as a long-term strategic choice, given its ability to deliver real-time insights and the operational agility we needed to lead a people-centric organisation in an AI-driven future," said Nguyễn Trình Thùy Trang, Chief Operating Officer, Coteccons.
The expansion comes as software companies place greater emphasis on Southeast Asia, where spending on business technology has continued to rise despite economic uncertainty in some markets. With a large pool of engineers and a fast-growing private sector, Vietnam has become a focal point for firms looking to build local teams as well as win new customers.
For Workday, the country now serves both as an operating base and a new sales market within ASEAN, adding to a regional network that stretches from Singapore to the Philippines and now includes nearly 300 staff in Ho Chi Minh City and Da Nang.