Webull Thailand to buy Pi Securities in USD $100m deal
Wed, 1st Jul 2026 (Today)
Webull Securities Thailand has agreed to acquire Pi Securities in a deal valuing Pi at about USD $100 million.
The transaction will be completed through a share purchase agreement between Webull Thailand's direct parent company and Country Group Holdings, the controlling shareholder of Pi Securities. It remains subject to customary closing conditions, including regulatory and shareholder approvals.
Pi Securities has operated in Thailand's capital markets for more than 50 years. The acquisition is intended to expand Webull's investment product offering in the country and strengthen its presence in the Thai market.
Country Group Holdings disclosed the deal to the Stock Exchange of Thailand in accordance with local market rules. The acquisition would add Pi Securities' customer base and local market experience to Webull's business.
Webull Thailand is a subsidiary of Webull Corporation, which owns the Webull trading platform. The group operates through licensed brokerages in 16 markets across North America, Asia Pacific, Europe, Africa and Latin America, serving more than 27 million registered users globally.
In Thailand, Webull holds a securities business licence from the Ministry of Finance and is regulated by the Securities and Exchange Commission of Thailand. It is also a member of the Stock Exchange of Thailand.
Webull currently offers Thai investors access to markets in the US, Thailand, Hong Kong and China A-Shares. Its products include stocks, exchange-traded funds and options through a digital trading platform.
Local expansion
The proposed acquisition points to a strategy of building a larger presence in Southeast Asia through local brokerage operations and established market infrastructure. For Webull, the purchase would add a long-established Thai securities firm as digital investment platforms compete more directly with traditional brokers for retail clients.
It would also give the group a deeper foothold in Thailand, one of the region's larger retail investment markets. Pi Securities' history in the local market could help Webull combine its mobile-led trading model with a business experienced in serving domestic investors.
Webull also cited Pi Securities' investment products, Thai market expertise and client service experience as reasons for the transaction. This suggests the buyer is seeking more than scale, with the deal also aimed at strengthening its product mix and local market knowledge.
In a brief statement on the transaction, Chonladet Khemarattana, Chief Executive Officer of Webull Thailand, said, "We remain committed to prioritizing the care of clients and investment consultants across both Webull and Pi Securities. We are also fully dedicated to upholding and enhancing service standards throughout this transition."
"This investment will enable us to integrate Webull's strengths in technology, infrastructure, and platform development capabilities with Pi Securities' expertise in Thailand's capital markets, its investment product offerings, and its client service experience. Together, this will enhance our competitive capabilities and support sustainable long-term growth," Khemarattana added.
Neither side disclosed a timetable for completion, saying only that the transaction remains conditional on approvals. Until those conditions are met, Pi Securities will remain under the control of Country Group Holdings.
The agreement marks one of the more notable moves by an international digital brokerage in Thailand's securities sector, linking a global retail trading platform with a domestic firm that has been active in the market for decades.