Vistar Media sees notable growth in Asia-Pacific in 2024

Vistar Media concludes 2024 with notable growth in the Asia-Pacific region, citing expansion efforts and strategic initiatives across various markets.

Vistar Media reports a 50% increase in its APAC team, growing from 22 to 33 employees to meet the region's rising demands. This growth involved strategic hires in sales, client success, and support, which have bolstered Vistar's local expertise and operational capacity. New offices were established in Melbourne and Thailand, further anchoring its presence in the region and marking its commitment to providing tailored client service experiences.

Melbourne has been identified as a significant market with a year-end growth forecasted at 178% year-over-year. Australia's overall market growth is projected at 48% from the previous financial year, reinforcing Vistar's status in the programmatic digital out-of-home (DOOH) sector.

"This year has been transformative for Vistar Media across APAC, marked by remarkable growth and exciting new capabilities that reflect our commitment to delivering impactful programmatic DOOH solutions," said Ben Baker, Managing Director, APAC, Vistar Media. "With our expanded team and new offices in Melbourne and Thailand, we're positioned better than ever to provide localised expertise and unparalleled service to our clients."

The company's developments also include the hiring of Sean Cheyney as Head of Retail Media, a pivotal global appointment aimed at enhancing leadership in the burgeoning retail media segment. Regionally, Alex Waters was appointed as Director of Solutions Sales, APAC, in a newly formed role centred on technical proficiency and collaborative solution development. Additions such as Brittany Lefave, Senior Account Director, and Cody Westaway, Account Executive, highlight Vistar's ongoing dedication to delivering expertise and quality through a committed team.

Vistar Media expanded its Supply Side Platform (SSP) with the addition of 35 new media owners and more than 139,000 additional venues. The company also extended its presence to mainland China and Taiwan. In Australia, there was a 51% increase in brands employing their Demand-Side Platform (DSP), enhancing client ability to connect with audiences on an expanding scale and depth across the region.

The APAC Enterprise business saw significant momentum in 2024, with numerous media owners using the Ad Platform to optimise their operations. This involved adopting solutions like the Content Management System, Ad Server, and Mediation, allowing Vistar to widen its activities beyond merely programmatic revenue.

Vistar Media focused on product innovation with the introduction of Vistar Academy in Australia, aimed at advancing programmatic DOOH education. Auction packages were also launched in Australia, simplifying the access to premium DOOH inventory in retail environments and on billboards. These initiatives, along with enhancements to Vistar's Global DSP, equip advertisers to carry out precise and extensive campaigns.

In recognition of its progress and work with clients, Vistar Media achieved Gold in the OOH category at the Drum Global Awards this year.

Vistar Media reflects on a transformative 2024, preparing to drive further progress and deepen its market influence moving into 2025. The company's focus remains on refining client experiences, broadening capabilities in the OOH ecosystem, and upgrading enterprise technology for media owners.