Snow Software appoints new chief marketing officer

Snow Software has appointed Paula Darvell as its new chief marketing officer. She will be responsible for overseeing the company's worldwide marketing efforts, and she will report to president and CEO Vishal Rao.

In a statement Rao comments, "Snow has expanded beyond the traditional siloes of software, hardware and cloud management to provide our customers with complete visibility and manageability across all their technology.

"Paula has a wealth of marketing experience spanning leading technology organizations of varying size and market stage. She brings a strong balance of both market and community building, which is invaluable as we meet rising customer demand for technology intelligence. I'm excited to have Paula join the team as we build on a record-breaking 2019.

Darvell brings over more years of enterprise technology marketing experience to Snow. Most recently she was vice president of EMEA marketing for Apptio, where she was instrumental in driving demand generation, category creation and new market expansion, as well as building customer and partner engagement across the region.

Darvell previously held various marketing leadership roles at IBM, FileNet (acquired by IBM) and Unisys. She will be based in the United Kingdom.

"I am very proud to be joining an organization that is so committed to delivering measurable value and continuous innovation for its customers," says Darvell.

"With the recent acquisition of Embotics and the establishment of a unified product organization, this is an exciting time at Snow. The company is uniquely positioned to deliver on the growing need for integrated insight and management of the entire technology landscape. I look forward to building on that momentum, partnering with the entire Snow team and community to extend this value to many more organizations around the world.

Snow Software's acquisition of hybrid cloud management company Embotics allows the company to offer a platform that delivers CIOs an integrated perspective across their entire technology stack, empowering them to tackle use cases that require insight into both on-premises and cloud services, such as cloud migration planning, Bring-Your-Own-License (BYOL) optimization and hybrid cloud cost management.

"The rapid adoption of hybrid cloud by the enterprise has created new challenges for technology and business leaders who must maximize the efficacy and efficiency of technology without sacrificing innovation, productivity or security," says Rao.

"Technology intelligence is the future of asset and cloud management, moving beyond the silos created by point tools to provide the insight and manageability organizations need to gain a competitive edge. Embotics is a highly strategic addition to Snow's portfolio. We are thrilled to welcome the team to Snow and deliver even greater value to our customers and partners.

The process of integrating Embotics into the Snow platform has already begun. The companies expect to have a single go-to-market strategy starting in 2020.