Seismic launches new enablement tools in Fall 2024 release

Seismic has unveiled its Fall 2024 product release, which includes the introduction of Seismic Programs, a comprehensive suite of enablement planning and measurement tools.

A survey commissioned by Seismic indicated that a significant number of Go-To-Market (GTM) leaders are planning to increase their investment in enablement in 2025. This decision is attributed to the capacity to gain new insights throughout the enablement lifecycle (88%), effectively demonstrate clear return on investment from enablement initiatives (88%), and maintain consistency between leadership strategies and field activities (84%).

Seismic Programs acts as a central hub for enablement professionals, facilitating the design, activation, measurement, and optimisation of GTM initiatives aligned with larger business objectives. The tool allows teams to monitor and adjust activities in real-time, providing a streamlined process to demonstrate the business value of their initiatives.

Cass Pursell, Senior Manager, Content & Communications at Motive, remarked, "With Seismic Programs, we've taken our enablement efforts to a whole new level. The tool is helping us align more effectively as a team, making sure that every strategy we develop is fully executed and measurable. In just a short period, we've not only seen an increase in our productivity, but we can also confidently demonstrate the business value of our enablement programs."

The Fall 2024 product release also introduces enhancements to existing capabilities. These include the upgraded Aura Copilot, Seismic's generative AI assistant, which now offers improved generative search functions and multi-language support. This feature is designed to efficiently locate necessary content and generate new sales materials based on existing resources.

Furthermore, Seismic for Meetings has been enhanced to enable sellers to share customised clips of meetings, annotate recordings, and invite coaching from managers. Notable features include a split panel view for content management, agendas, and speaker cues, which aims to enhance buyer interactions.

Seismic Skills has seen additional developments, allowing enablement teams to create and scale training programmes. This feature now includes visual performance "heat maps" aimed at supporting coaching based on specific goals.

Chief Product Officer at Seismic, Krish Mantripragada, commented, "In a world where disruption is constant, revenue teams need tools that help them pivot quickly. That's the problem we're solving with Seismic Programs and our key updates in our Fall Release: empowering revenue enablement teams to improve business agility, align with broader goals, and validate their field activities' success."