IT Brief Asia logo
Technology news for Asia's largest enterprises
Story image

Salesforce unveils new offerings for consumer goods companies

By Zach Thompson
Thu 23 Jun 2022

Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.

In addition, the new offerings will increase profitable growth and generate greater customer loyalty through connected automation and expanded selling opportunities.

Salesforce explains that the consumer goods industry is struggling with various challenges such as cost increases driven by inflation, tighter margins and global supply chain issues.

It says the combination of these factors can result in decreased sales and declining brand loyalty.

Further, 70% of consumers are turning to other options when their preferred brands are unavailable, making it vital for consumer goods companies to ensure they are resilient and efficient to provide customer success through turbulent economic conditions.

“The consumer goods industry is looking for digital solutions to make their operations more efficient and resilient as they face economic uncertainty,” Salesforce retail and consumer goods senior vice president and general manager Kishan Chetan says.

“These new innovations extend the power of Salesforce Customer 360, giving consumer goods companies a single, comprehensive platform for growing their business and, critically, a single source of truth for customer data so they can create more frictionless experiences and drive efficiencies.”

The new Salesforce for Consumer Goods offerings include:

Trade promotion management

This offering improves trade activity and planning on a single, connected platform, meaning that sales teams can manage promotional plans and allocate trade funds to strengthen revenue.

Clear visibility into trade budgets and dynamic funding also enables reps to ensure their promotions are exact to avoid overspending.

Offline Penny Perfect Pricing

Consumer goods sales reps require access to crucial selling information when they are in the field to provide products anywhere, whether connectivity is available or not.

This new offline app allows reps to meet interaction targets and take orders anywhere by calculating the exact price based on available promotions, customer-specific discounts and other pricing conditions.

Furthermore, a field sales rep who is completely offline will be able to take orders while seeing into potential promotion-driven orders to help up-sell additional products.

They can also carry out inventory tasks for their list of products and review options to reschedule visits to retail locations and then sync these changes with Salesforce through their mobile device when back online.

B2B commerce and marketplace

The new B2B Commerce Wholesale Retail App gets the most out of wholesale buying for consumer goods companies with new virtual showrooms, sales collaboration, and significant cart ordering.

Noting that the buyer and seller landscape is currently fragmented, Salesforce says the new commerce marketplace brings together this landscape to foster new revenue streams, which will give brands and distributors the ability to expand their reach by speeding up the time it takes to add inventory to retail partners.

MuleSoft Accelerator for Consumer Goods

Salesforce recognises the need for consumer goods companies to connect vital systems, data and applications for holistic trade planning in order to innovate more quickly.

This includes trade promotion management, enterprise resource planning, and product information management systems.

This offering allows companies to have a single source of truth for data and deploy trade and retail execution capabilities fast by using existing data in traditional back-end systems.

As part of Salesforce Customer 360, all of the new offerings easily connect to Salesforce Customer Data Platform.

Moreover, bringing first-party data from these offerings into a unified customer profile allows consumer goods businesses to plan, activate and optimise personalised engagement strategies for all customers more efficiently.

This includes those customers who want value or premium offerings, helping grow their loyalty.

Salesforce is also using its partner ecosystem to get the most out of these offerings with ISV partners such as PSignite, building on the value of Salesforce for Consumer Goods.

Consulting partners Accenture, PwC, Corrao Group, SBX Solutions, Peak & Peak, Everymind, and PSignite are experts in Salesforce for Consumer Goods and are equipped to implement tailored solutions for individual customers.

Sanofi Consumer Healthcare produces consumer health products, including ACT mouthwash, Gold Bond, IcyHot, and Rolaids.

The company is using Salesforce to create a single source of truth for customer insights and to personalise its engagement with customers.

“Our global healthcare system is interconnected like never before,” Sanofi consumer healthcare digital global head Axel Adida says.

“With Salesforce solutions like Consumer Goods Cloud, our teams are able to connect with retailers, healthcare providers and most importantly, shoppers, like never before and use analytical tools to ensure people have access to world-class healthcare products when they need them.”

Related stories
Top stories
Story image
Adobe
Marketplacer and Adobe accelerate partnership for enhanced commerce solutions
Marketplacer has accelerated its partnership with Adobe in order to further enhance the global commerce marketplace.
Story image
Collaboration
Enterprise service management: the importance of a one-stop shop
In an online world, employees and end-users want one place to go for all their questions and requests. Intranet technology and self-service portals are useful tools that help serve this purpose.
Story image
Storage
EXCLUSIVE: Finding the best data center for your business needs with datacenterHawk
Companies using cloud are consistently looking for the best storage solutions to suit their enterprise needs and often have to go through rather complex processes in order to find the right fit.
Story image
Ransomware
Examining the future of ransomware threats with Vectra’s CTO
As customers' valuable data move to the cloud, so will ransomware. What is the current landscape and what do we need to know?
Story image
Mergers and Acquisitions
SAS acquires Kamakura to propel risk technology innovation
Underscoring SAS growth in the domain-specific solutions space, the acquisition will enable SAS to greatly enhance the breadth of its risk solutions portfolio. 
Story image
Cybersecurity
How organisations can mitigate IoT and IIoT security risks
IoT and IIoT come with inherent risks because they are often deployed faster than they can be secured, putting organisations in danger of cyber threats. Here are tips on how to mitigate those risks.
Story image
Microsoft
SAS wins Microsoft ISV 2022 Partner of the Year award
"We formed the SAS and Microsoft strategic partnership with a shared goal of making it easier for customers to drive better decisions in the cloud."
Story image
Tech job moves
Tech job moves - Bitdefender, Cohesity, Fortinet & MODIFI
We round up all job appointments from June 27-30, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Artificial Intelligence
Juniper study reveals top AI trends in APAC region
Juniper's research shows an increase in enterprise artificial intelligence adoption over the last 12 months is yielding tangible benefits to organisations.
Story image
Cybersecurity
Delinea’s Joseph Carson recognised with OnCon Icon Award
Delinea chief security scientist and advisory CISO Joseph Carson has been recognised as a Top 50 Information Security Professional in the 2022 OnCon Icon Awards.
Story image
IDTechEx
The next stage for 5G in thermal materials - IDTechEx
IDTechEx says higher frequency deployments, such as mmWave devices and very different station types such as small cells, present their own technological evolution and, with it, thermal challenges. 
Story image
Development
Intel Labs unveils integrated photonics research advancement
"This new research demonstrates that its possible to achieve well-matched output power with uniform and densely spaced wavelengths."
Story image
Artificial Intelligence
Dynatrace extends automatic release validation capabilities
Dynatrace has extended its platform release validation capabilities to improve user experience at every stage of the software development lifecycle.
Story image
Artificial Intelligence
Siemens expands NVIDIA partnership for industrial metaverse
Siemens is expanding its partnership with NVIDIA to enable the industrial metaverse and increase the use of AI-driven digital twin technology.
Story image
Cloudian
Cloudian, Vertica to deliver on-premise data warehouse platform
"We’re enabling our customers to capitalise on a leading object storage platform and maximise the value of their digital assets.”
Story image
API
Industry-first comprehensive risk-based API security enhances protection
Application Programming Interfaces (APIs) have become a crucial part of operating web and mobile application businesses and are causing significant economic growth in the digital sector.
Story image
Cybersecurity
Tech and data’s role in the changing face of compliance
Accenture's study found that 93% of respondents agree or strongly agree new technologies such as AI and cloud make compliance easier.
Story image
Infosys
Preparing for the digital decade with the right workforce strategies
For a decade that started under the pall of the pandemic, the 2020s is poised to end with a bang with the digital economy swelling to a high across the world.
Story image
Remote Working
RDP attacks on the rise, Kaspersky experts offer advice
"Given that remote work is here to stay, we urge companies to seriously look into securing their remote and hybrid workforce to protect their data."
Story image
Microsoft
ASI Solutions named finalist of Microsoft Surface Partner of the Year
"ASI Solutions has a strong Microsoft focus, building value by helping customers maximise investment in modern workplace solutions."
Story image
Solutions
Progress launches latest version of network visibility solution
In Flowmon 12 network solution, Progress has expanded its support for public cloud provider flow log monitoring and launched new features.
Story image
Migration
SNP unveils next generation of CrystalBridge software platform
Data is a key pillar of every customer-centric organisation, as it relies on agile decisions to become increasingly sustainable and intelligent.
Story image
Cloud
BT builds on Equinix partnership with new cloud offering
BT has launched a next-generation cloud connectivity offering extending its global network into strategic carrier-neutral facilities (CNFs) and building on its existing partnership with Equinix.
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Data
Kacific and Teleglobal support expansion of telecom networks in Indonesia
Kacific has partnered with Teleglobal in Indonesia to provide a large-scale deployment of mobile backhaul services to major telecommunications operators.
Story image
Multi Cloud
Cloud is a tool, not a destination
For many years, “cloud” has been thought of as a destination which has led to a misguided strategy that sees an enterprise trying to shift all its applications to a single cloud provider – regardless of the specific needs and nuances of each individual workload.
Story image
Artificial Intelligence
Eight top DevSecOps trends to support IT innovation in 2022
The use of DevSecOps practices is growing, as it is increasingly seen as the best way to produce high-quality and secure code. So what are the current trends?
Story image
Recruitment
Thales on recruitment hunt for next disruptive innovations
"Recruiting new talent is part of Thales's belief in the power of innovation and technological progress to build a safer, greener and more inclusive world."
Story image
Supply chain
Supply chains continue to be disrupted, enterprises embrace circular economy
“Businesses urgently need to find a solution that can help them to manage this disruption, and transition to a circular economy."
SonicWall
Find out how you and your business can prevent being caught out by everything from ransomware to cryptojacking.
Link image
Story image
Research
New study reveals 51% of employees using unauthorised apps
The research shows that 92% of employees and managers in large enterprises want full control over applications, but they don't have it.
Story image
Identity and Access Management
Ping Identity named a Leader in Access Management
Ping Identity has been named a leader in the 2022 KuppingerCole Leadership Compass report for Access Management. 
Story image
Artificial Intelligence
Salesforce announces new innovations for financial services
Salesforce has launched expanded financial services that offer more targeted and trusted automation to help teams unlock insights, deliver better customer service, and drive operational efficiencies.
Story image
Infrastructure
Video: 10 Minute IT Jams - An update from Paessler
Sebastian Krüger joins us today to discuss how unified infrastructure monitoring enables MSPs to seamlessly deliver services to their clients.
Story image
Internet of Things
ManageEngine wins big in IDC MarketScape assessment
ManageEngine's Endpoint Central service has been recognised as a leader by IDC MarketScape in several categories including Internet of Things device deployments and UEM software for SMEs.
Story image
Apple
Jamf introduces new content filtering solution for education providers
Jamf has announced the launch of Jamf Safe Internet, a new offering that looks to deliver a safe online experience to students while offering better management options for admins.
Story image
Ransomware
Businesses unprepared to defend against ransomware attacks
Ransomware attacks continue to impact organisations worldwide with high costs, but businesses are still largely unprepared.
Story image
Cybersecurity
Without trust, your security team is dead in the water
The rise of cyberattacks has increased the need for sound security that works across any type of business, but with any change, buy-in is essential. Airwallex explains why.
Story image
Airwallex
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Robotics
Evonik relies on Getac F110 tablet to control autonomous robot
The aim of the project is to evaluate the practicality of an automated robotic maintenance and inspection solution in the chemical industry.
Story image
Cybersecurity
FIDO Alliance releases guidelines for optimising UX with FIDO Security Keys
The new guidelines aim to accelerate multi-factor authentication deployment and adoption with FIDO security keys.
Story image
Compliance
SentinelOne integrates with Torq to empower security teams
"With Torq, security teams can extend the power of SentinelOne to systems across the organisation to benefit from a proactive security posture.”
Story image
Hybrid Cloud
Advent One acquires Layer 8 Networks, complements hybrid cloud offering
The acquisition comes at a time of surging demand in hybrid cloud, network virtualisation and network security.
Story image
MarTech
Martech experts reveal the “buzz” on personalisation
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.