Provenir appoints Bharath Vellore as General Manager

Bharath Vellore has joined as the general manager for APAC.

In this role, Vellore will establish the strategy to expand Provenir's presence in the region and oversee all business operations, including sales, pre-sales, professional services, and customer success.

Vellore brings more than 15 years of experience working with Financial Services driving revenue growth, regional expansion and business development.

Before joining Provenir, Vellore held leadership positions at LexisNexis Risk Solutions and Dow Jones.

"I am delighted that Bharath will be spearheading efforts to expand our footprint in APAC," Provenir founder and CEO Larry Smith says.

"With his industry knowledge and experience building new territories, we plan to quickly increase our engagement with the growing number of fintechs and innovative banks seeking access to industry-leading AI-powered risk decisioning software for real-time credit decisioning."

"APAC is forecast to top 50% of Global GDP by 2040, accounting for 40% of the world's total consumption. While this provides an incredible opportunity, there are numerous challenges in the region, including fraud, financial exclusion and disruptive changes in consumer behaviour.

"This is driving lenders to implement new AI-enabled technology to minimise risk while serving a larger population of customers," said Bharath. "I am excited to continue building upon Provenir's existing presence and momentum to serve the region."