The company has appointed three highly experienced and successful AV professionals, Adam Coleman, Mitch Rosenberg and Jeff Handis.
In the newly created role, Rosenberg has been named PPDS' LED and LCD Videowalls director.
Reporting to PPDS professional displays commercial vice president Vince Schuster, Rosenberg will be responsible for driving awareness, and new business opportunities across PPDS' full range of Philips LED and LCD offerings in North America.
This includes strengthening and extending PPDS system integrators and channel partners, providing them with deeper insights into the unique benefits and opportunities of Philips professional displays when compared with competitors, a number of which both Rosenberg and Coleman have previously worked with.
Working alongside Rosenberg, Coleman becomes the company's new LED and LCD Videowalls solutions manager.
Coleman joins the team to build and grow support for the Philips X- and L-Lines, with a heavy focus on direct view.
He will oversee the development of strategic training and learning programs for all levels, including sales training, installation/service support, and integrator/end user training.
Handis has been named Distribution - DMR channel manager, overseeing growth at the key distribution and DMR partners and working with their teams to drive the business.
He has a wide-ranging background in the Pro AV and Consumer Electronics industries, working in multiple sales leadership roles.
“PPDS continues to make a positive impact in the market and is now in a position where the industry's leading talent is keen to join us on our journey,” Schuster says.
“With Adam, Jeff, and Mitch, we have added some incredible, proven experience and I'm delighted to welcome them on board.