IT Brief Asia - Technology news for CIOs & IT decision-makers
Story image
NP Digital expands APAC presence & appoints new regional leaders
Wed, 20th Mar 2024

Performance marketing leader NP Digital continues to grow robustly within the Asia-Pacific (APAC) region, solidifying its position as one of the region's frontrunners. Integral to the expansion in APAC is the appointment of various key players, each bringing a wealth of knowledge and experience to the table.

Amongst the notable hires is Kris Casey, who steps into the role of SEO APAC Lead. Kris brings more than 12 years of substantial experience in leading SEO teams in different settings across the US, Australia, and Asia. He honed his skills working with well-known brands such as Expedia, Travelocity, NAB, Suncorp, and Nissan before endorsing his SEO expertise at Redbubble, a significant e-commerce marketplace.

Kris will lead NP Digital's search engine optimization efforts across the APAC region with a focus on accelerating growth and enhancing brand visibility. "I am thrilled to be part of NP Digital and to have the opportunity to drive impactful SEO strategies that will propel our clients' businesses forward in the vibrant APAC market," commented Kris on his appointment.

In addition to Kris Casey, NP Digital also welcomed Arjun Singh, Rizwan Kamil, Keith Ho, and Lee Weiye, to its leadership team in Malaysia. Taking the helm as Group Account Director, Arjun will execute strategic initiatives and craft innovative digital marketing strategies for enhancing client benefits. Rizwan will guide and execute digital marketing campaigns in his role as the head of performance marketing APAC.

Meanwhile, Keith Ho, as the strategy lead, will concentrate on new businesses and strategic initiatives, lending support to existing accounts while overseeing award submissions. Lee Weiye, as the Senior SEO Manager, will gear NP Digital's SEO endeavours in Malaysia and the APAC region with noteworthy emphasis on strategy development, implementation, and analytics to boost client satisfaction.

"We are excited to welcome Arjun, Rizwan, Keith, and Weiye to the NP Digital family," shared Melissa Cheng, Country Manager, NP Digital Malaysia. "Their wealth of experience and expertise will be invaluable as we continue to expand our presence and deliver exceptional results for our clients in the APAC region."

This expansion and recent hires come as NP Digital continues striving to meet the increasing demand for innovative, results-driven marketing solutions across the APAC region. The company continues to be a pioneer, creating tailored strategies that cater to the varying needs of diverse businesses and industries. With their comprehensive approach to performance marketing, NP Digital remains determined to help clients navigate and achieve considerable success in the ever-changing digital landscape.