Kudosity has announced the appointment of Mitch Powell as Director for Asia, effective 26 August 2024. This development coincides with the global launch of Kudosity’s unified platform, which features significant upgrades to its user interface and overall user experience. The new role is expected to facilitate the company's ongoing expansion and growth in the Asian region.
Mitch Powell brings to Kudosity a wealth of experience in commercial, sales, technology, and business growth within the messaging industry. He has previously held leadership roles at Dialogue, playing a key part in expanding the company's market presence prior to its acquisition by Sinch. Most recently, he co-founded a startup in the energy technology sector, underscoring his entrepreneurial spirit and innovative mindset.
Powell will collaborate closely with Alex Macpherson, Kudosity's Chief Executive Officer, and will oversee both the Burst SMS Wholesale and Kudosity operations in Asia from a base in Singapore. The move is aimed at establishing Kudosity's presence more firmly in the Singapore market, serving as a cornerstone for the company's continued expansion across Asia. This presence is expected to enable Kudosity to better understand and respond to the unique needs of the local market, ensuring faster decision-making and stronger partnerships.
Alex Macpherson expressed his enthusiasm for Powell’s appointment. "Kudosity is thrilled to have Mitch join the team, leading its Asia operations from Singapore. His experience and expertise in both the ANZ and Asia markets will be invaluable as Kudosity accelerates its growth in the region. Mitch’s appointment reinforces Kudosity’s commitment to expanding its presence in Asia and providing top-tier services to businesses in this key market," he said.
On his new position, Mitch Powell commented, "I am excited to join Kudosity at such a promising time, both for the company and the region. With many players consolidating operations and reducing local footprints, there is a significant opportunity for Kudosity to step up and fill the gap to provide enhanced services in a region that continues to demand innovative messaging solutions. I look forward to working with the team to further expand Kudosity’s operations across Asia and bring even greater value to our customers."
Powell’s appointment aligns with the launch of Kudosity's updated platform, designed to offer an improved user experience with a refreshed, streamlined interface and intuitive navigation system. The enhancements are the result of substantial investment in Kudosity’s infrastructure and are intended to provide new value to customers at scale while reducing time to market. The platform is now available across Hong Kong, the Philippines, and Singapore, with a worldwide rollout expected by September.
The updates are part of Kudosity’s ongoing effort to offer innovative messaging solutions that drive meaningful customer engagement and business growth. The company plans to expand its operations further across Asia as the Singapore base develops, positioning itself to meet a growing demand for advanced messaging capabilities in the region.
