Komo strides ahead with 'Own the Moment' campaign

The company has seen several new business wins, made four new hires and created new positioning, 'Own the Moment'.

To support its rapidly expanding business, Komo has added four new hires across sales, account and content creation roles and isn't planning on slowing down, with another three hires set to join soon.

Joining the platform are sales manager Robbie Bridge, account executive Tom Morrison, and social media content creators Mahlee Kafoa and Komal Fatima.

Bridge was previously corporate account executive at cloud-based recruitment platform JobAdder and a Growth Specialist at HubSpot.

Morrison joins from Salesforce and was previously London-based national account manager for jobs site Indeed.com.

Kafoa has worked as social and web manager for an interiors company and as social media coordinator at Studio Culture in Brisbane.

Fatima joins from her role as marketing coordinator at online hospitality training provider Typsy and has also worked as promotional media manager at Loicase in Pakistan.

"We're excited to welcome new members to the team as we continue to grow our platform to deliver subscribers more ways to 'Own the Moment,'" CEO and co-founder Joel Steel says.

Additionally, the company has new clients, including food company Goodman Fielder and health and wellness supplement solutions manufacturer Body Science, as we as several other successful shopping centre groups who have subscribed to the Komo platform over the last month.

"We are excited about the new Komo subscription as it allows our team and agency partners to create interactive, gamified content and competitions with speed and agility, without compromising on consumer experience," Goodman Fielder digital marketing head Leah Jackson says.

Steel says Komo's business growth and new positioning reflected a shift in marketing measurement where attention now trumps views and impressions.

"The marketing world is an always on, chaotic blizzard of distraction and noise, and attention has become its most valuable currency," Steel adds.

"Connecting with consumers is no longer simple and gathering zero- and first-party data is getting harder and harder, though, with the death of the cookie, it's more important than ever.

"We are in the middle of the resulting change in marketing where brands must know their consumers and be able to communicate with them on a one-to-one level, while also delivering a personalised and meaningful experience to stand out from the crowd."