KnowBe4 inks AWS deal for digital workforce security

KnowBe4 has signed a multi-year strategic collaboration agreement with Amazon Web Services, making its digital workforce security platform available through AWS Marketplace.

The deal is aimed at organisations trying to secure a workforce that now includes both employees and AI agents. It is intended to simplify procurement and deployment as security teams face growing pressure to respond quickly to cyber threats.

Customers will be able to access KnowBe4's portfolio through AWS Marketplace, a move designed to shorten purchasing cycles and speed deployment. The partnership comes as threats such as deepfakes, social engineering attacks and unauthorised use of AI tools become more common.

KnowBe4 provides security awareness training, attack simulation, collaboration security and agent security tools. Its platform draws on 15 years of behavioural data and includes products designed to address risks linked to both human users and AI systems.

The agreement also includes joint go-to-market activity, sales enablement and customer adoption programmes. These efforts are intended to help organisations manage risk across mixed human and AI workforces while using AWS Marketplace for procurement.

For AWS, the collaboration adds another cybersecurity offering to its marketplace as cloud vendors increasingly position their platforms as a main route for enterprise software purchasing. For KnowBe4, broader distribution through AWS may help it reach customers that want security spending to align more closely with cloud budgets and procurement processes.

The agreement also creates opportunities for KnowBe4's global channel partner network. Partners will be able to work within a framework that ties security purchases more directly to broader cloud strategies.

Changing risk

The partnership reflects a wider shift in cybersecurity spending as companies adapt to the rapid adoption of generative AI and automation tools in the workplace. Security teams are dealing not only with phishing and other established threats, but also with AI-generated impersonation, prompt-based attacks and internal use of unapproved AI services.

That shift has prompted vendors to recast workforce security as an issue that extends beyond employee behaviour. For KnowBe4, this includes security products focused on AI agents as well as human users, an area drawing more attention as businesses embed automated systems into everyday operations.

More than 70,000 organisations use KnowBe4's products worldwide. The company built its market position around security awareness and training, then expanded into adjacent areas including collaboration security and tools aimed at reducing risks tied to AI use.

Marco Muto, Senior Vice President of Strategy at KnowBe4, outlined the company's view of the shift in workplace risk.

"Today's workforce consists of both humans and AI agents working side by side, and securing both is the defining challenge of this moment," said Marco Muto, Senior Vice President of Strategy at KnowBe4.

He also described the scope of the relationship with AWS.

"This agreement reflects a shared commitment from KnowBe4 and AWS to meet that challenge together. We're jointly investing in the go-to-market, our technology, and the broader industry ecosystem to ensure our customers have what they need to stay ahead of an evolving threat landscape. When two industry leaders align around a common mission, customers win," Muto said.

KnowBe4's offering is available globally through AWS Marketplace. The platform includes attack simulation and training, collaboration security and agent security, alongside a proprietary risk scoring system and AI-based defence agents.

The deal underlines how cybersecurity suppliers are trying to meet customers where they already buy software. As procurement teams consolidate vendors and seek faster implementation, cloud marketplaces have become a more important sales channel for security companies looking to reduce friction in the buying process.

At the same time, the focus on digital workforce security points to a broader industry response to the spread of AI inside organisations. Businesses are looking for tools that can monitor and shape employee behaviour while also placing controls around software agents that can act with growing autonomy inside corporate systems.

The agreement is designed to give customers a simpler route to purchase and deployment through AWS Marketplace.