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Juan Fernandez Joins as Channel Chief
Fri, 6th Oct 2023, a forerunner in the realm of Managed Service Provider (MSP) software solutions, is elated to confirm the enlistment of Juan Fernandez as its new Channel Chief. Fernandez, with a commendable experience spanning over 20 years in the MSP sector, will significantly enhance's dedication to bolstering and championing MSPs on a global scale.

The company is renowned for its unique cloud-native, unified PSA-RMM platform. This platform streamlines the IT management procedures and workflows of MSPs. The resultant ease in operations allows MSPs to augment their support to clients, consequently amplifying their revenue and profitability margins.

In this newfound capacity, Fernandez is expected to be at the helm of's channel strategy. His duties will span from enhancing partner affiliations to intensifying the firm's global footprint. Given his esteemed standing in the MSP realm, Fernandez is poised to harness his vast experience to fortify the platform of Moreover, he aims to foster more profound engagement with the company's MSP partners. Such endeavours will pave the way for these partners to refine their operations, boost their service offerings, and upscale their ventures with greater efficacy.

Fernandez's earlier affiliations with the MSP sector have seen him don several pivotal leadership hats. Notably, he co-penned the MSP Owners Handbook and played a pivotal role in the inception and expansion of a premier MSP. Additionally, he served as the Chief Encouragement Officer for the MSP Growth Coalition, a body dedicated to the prosperity of MSPs.

His contributions to the MSP sphere haven't gone unnoticed. Fernandez boasts an impressive array of accolades such as the Peer of the Year by Channel Pro magazine, HP DaaS Innovator of the Year, and CompTIA’s 2022 Industry Advisory Leadership Award, to name a few.

Upon reflecting on his appointment, Fernandez shares, "I am excited and honoured to join the team as Channel Chief. is synonymous with pioneering solutions that empower MSPs to excel. I am keen on fortifying our collaborations with MSPs across the globe. Together, we aim to uplift the industry, setting new benchmarks of success for the community and our esteemed partners."

Arvind Parthiban, Co-founder and CEO of, expressed his zeal on this strategic decision, stating, "We are delighted to welcome Juan Fernandez to as our Channel Chief. His unparalleled expertise and vast connections in the MSP industry make him the ideal candidate to spearhead our channel strategy. Collaborating with Juan, we aim to equip MSPs with the requisite tools for their success and expansion."

In a nutshell, Fernandez's induction is a calculated manoeuvre by, reaffirming its stature as a pioneering entity in MSP software solutions. Fernandez's profound industry acumen coupled with his stellar leadership skills is set to be pivotal in propelling the company's channel success, ensuring MSP partners flourish in this dynamic, competitive milieu.