Huawei leads 2024 global wearables market with 44.3% rise

Huawei has secured the top position in IDC's Global Wearables Market report for global shipments in the first three quarters of 2024.

The latest IDC Global Wearable Device Market Quarterly Tracking Report indicates that despite a general decline in global wrist-worn device shipments in 2024, Huawei achieved a 44.3% year-on-year increase in global shipments. The company's market share stood at 16.9%, while it dominated the domestic market with a 35.7% share.

Huawei's series of product launches in 2024 includes the HUAWEI WATCH FIT 3, HUAWEI WATCH GT 5, and HUAWEI WATCH D2. These products feature advanced functionalities such as the WATCH D2's medical-grade 24-hour dynamic blood pressure monitoring and the WATCH FIT 3's capabilities of calorie tracking and nutritional analysis. The HUAWEI WATCH GT 5 integrates HUAWEI TruSense System with advanced sports functionalities and has been well-received worldwide, receiving commendations from media outlets such as WAREABLE and ANDROID AUTHORITY.

The company attributes its success partly to its localisation strategy, which has bolstered its presence in markets across Europe, Latin America, Asia Pacific, and the Middle East and Africa. Huawei's marketing endeavours include appointing Sir Mo Farah and Pamela Reif as ambassadors for HUAWEI Wearable Products, and hosting product launch events in major cities like Dubai, Barcelona, and Brazil.

Through initiatives such as "Light Up Your Rings" and "Tech with Love", Huawei aims to meld innovative technology with human-centred health solutions. These initiatives align with Huawei's overarching philosophy of technology that not only innovates but also resonates emotionally with users.

Huawei is a global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – the company is committed to bringing digital to every person, home and organisationfor a fully connected, intelligent world.

International Data Corporation (IDC) is the global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight are designed to help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives.