Elemental Concept names Chris Mitchell to lead APAC expansion

Elemental Concept has appointed Chris Mitchell as Managing Director APAC to support its ongoing expansion throughout the Asia-Pacific region.

The announcement comes after Elemental Concept's recent acquisition of Purple Shirt, a strategy and design firm based in New Zealand, and is described as the start of a new growth phase for the company, which currently employs 120 staff members.

Mitchell will be based in Singapore and joins Elemental Concept with more than 15 years of experience in digital and technology transformation, business innovation, and large-scale growth projects in the APAC market. His professional background covers roles in strategy, implementation, platform partnerships, and design-led business transformations for clients in a range of industries including financial services, insurance, retail, consumer, technology, healthcare, and pharmaceuticals.

Elemental Concept said that Mitchell's appointment is intended to increase its capacity to deliver business and technology transformation, platform innovation, and market entry support for enterprises throughout the Asia-Pacific region.

"I'm excited to join Elemental Concept to help scale our APAC presence, joining a talented regional team. Our goal is to help clients accelerate digital transformation and product innovation in one of the world's fastest-growing regions. This marks the start of a bold new chapter for Elemental Concept in APAC," said Mitchell. 

Mitchell also commented on the additional capabilities gained through the company's latest acquisition. "With the addition of Purple Shirt's strategy and design expertise, we can now offer clients a seamless blend of IT services, digital innovation, and customer experience design. We'll help both enterprises and startups scale with confidence across this dynamic region," he said.

Bimal Shah, Chief Executive Officer of Elemental Concept, welcomed the senior leadership hire. "Chris brings exactly what we need to unlock the massive opportunity in APAC - a proven track record of delivering measurable transformation outcomes for enterprise clients. His ability to bridge the gap between technology innovation and commercial impact, alongside our recent acquisition of Purple Shirt, will establish Elemental Concept as the go-to partner for digital transformation across Singapore, Australia, New Zealand and beyond."

The company's latest moves point to an increased focus on delivering holistic technology solutions for clients in APAC markets. Elemental Concept aims to combine technical specialism with strategic design thinking under one roof, with an emphasis on supporting both large and small organisations throughout the region on their business and technology journeys.