Contentsquare, the globally recognised leader in Digital Experience Analytics, has today announced the appointment of Jean-Christophe Pitié as its new Chief Marketing and Partnerships Officer. Taking on a dual role, Jean-Christophe is set to head the company's international marketing establishment whilst also controlling the strategic partnerships.

Effective from today, Jean-Christophe will manage Contentsquare’s international marketing measures. His core focus will be on fortifying the brand and instigating customer demand in markets worldwide. In addition, his remit includes the task of pinpointing, nurturing and improving strategic collaborations with significant partners, along with the ongoing expansion of Contentsquare’s partner ecosystem on a worldwide scale.

Pitié's noteworthy record of steering global companies through their digital growth and metamorphoses, all the while building scalable and high-performing demand generation strategies, will serve him well in his new position. Prior to joining Contentsquare, Jean-Christophe dedicated over two decades to Microsoft. Notable roles include aiding Microsoft’s transition to cloud-based solutions and the launch of Office 365 for consumers and Microsoft 365 for businesses. Moreover, as Chief Operating Officer for Microsoft France, he successfully executed Microsoft’s go-to-market strategy within the French market.

Jonathan Cherki, CEO and Founder of Contentsquare extolled, "We couldn’t be more excited to welcome Jean-Christophe to the team. Not only does he have an impressive track record of bringing innovative technology to market, he also embodies our company values and puts his team first with everything he does."

Cherki further noted the crucial importance of Jean-Christophe’s tech expertise to Contentsquare as it enters an exhilarating phase of its journey. "We couldn’t think of a better person to activate our brand vision and partner strategy,” Cherki adds.

Responding to his appointment, Jean-Christophe declares, “Having access to a holistic understanding of customers is critical in today's business landscape and Contentsquare is leading the way when it comes to customer experience insights. I'm thrilled to join the company at this exciting moment in time and to help bring its unique insights to more teams."

Jean-Christophe Pitié is a graduate of INSEAD, holding an MBA in Business and Economics. He also holds a degree in Civil Engineering from ESTP (Ecole Spéciale des Travaux Publics, du Bâtiment et de l'Industrie).