Channel Factory, a global brand suitability and contextual advertising platform for YouTube, has announced the key appointments of Kevin Rooney as Managing Director for Southeast Asia and India, and Kriti Jetley as Head of Sales of Southeast Asia. These appointments constitute a strategic reinforcement of the company's operational presence across the Asian Pacific (APAC) market.

Kevin Rooney will assume overall leadership and responsibility for Southeast Asia and India. His purpose is to stimulate Channel Factory’s growth in the region during Q4 and beyond, in close collaboration with Alex Littlejohn, Managing Director APAC, and other leaders across the APAC market. On his appointment, Rooney says: "I am honoured to join Channel Factory as Managing Director for Southeast Asia and India, and I look forward to driving the company's growth in these vibrant markets."

Rooney brings to the table an impressive career, spanning over 20 years, with special expertise in sales, leadership, and marketing. His particular journey started across WPP agencies and his most recent role was the APAC CEO for mSix and Partners. His remarkable achievements include winning Campaigns New Business Team of the Year and setting two 'R3 new business leagues' records.

Kriti Jetley, the newly appointed Head of Sales SEA, carries with her 14 years of robust experience in the dynamic digital landscape of the Asia-Pacific region. Prior to joining Channel Factory, she was the Head of Product Marketing at TikTok SEA, and held senior sales roles at Criteo and Outbrain. Commenting on her new role, Jetley says: "In the era of burgeoning User-Generated Content, reaching in-target audiences at scale has become a formidable challenge for brands and the demand for effective brand suitability solutions has never been more critical."

Channel Factory operates a proprietary platform that leverages the deepest YouTube dataset in the industry, enabling advanced brand suitability, customised content alignment targeting, and maximum performance for the world's biggest brands. The company, with offices across the United States and presence in over 30 countries worldwide, continues to make strides in advancing brand suitability and advertising effectiveness globally.

Alex Littlejohn, Managing Director of APAC at Channel Factory, expresses optimism on the new appointments: "We are delighted to welcome Kevin and Kriti to the Channel Factory team. Their wealth of media and industry experience will contribute significantly to our growth in the APAC region, and we look forward to achieving great success with this robust team."