Camunda names Chris White Chief Revenue Officer amid AI push

Camunda has appointed Chris White as Chief Revenue Officer, adding an experienced sales and go-to-market executive to its leadership team after a year of strong customer growth.

White will oversee revenue-related functions across the business. He joins as companies increase spending on software that coordinates processes across applications and teams, and as vendors position orchestration tools as a way to boost operational efficiency and deliver more consistent automation.

Camunda closed 2025 as its most successful year to date and exceeded its growth targets. It reported 83% year-on-year growth in its €1 million-plus customer base and expanded its sales pipeline during the year. Recent customer wins include Audi, Hapag-Lloyd and UPS.

Career Background

White previously served as Chief Revenue Officer at Zimperium, a mobile security software provider. Earlier roles included global sales leadership positions at Druva, A10 Networks and Proofpoint.

His appointment comes as software suppliers compete for senior commercial talent with experience scaling revenue teams and partner ecosystems. Camunda has also highlighted channel and alliance activity as a growing part of its commercial model.

White joins a business that has been expanding partner involvement; partner-sourced revenue grew 63% in 2025.

"It's an exciting time to be joining Camunda, with the market for agentic orchestration surging as organizations strive to maximise their agentic AI investments," White said.

"2025 was a stellar year. Our partner-first strategy paid off, with partner-sourced revenue growing 63%. Now, with an expanding partner ecosystem, a growing sales team, and a uniquely differentiated platform, we are well placed in 2026 to go even further," he added.

Market Position

Camunda describes itself as an "agentic orchestration" company. The term has gained traction as enterprises test so-called AI agents, which act on instructions and can complete multi-step tasks across systems. Orchestration software typically sits between applications and workflows, managing process steps, rules and execution across departments and technology stacks.

Companies are exploring how to integrate AI tools into environments that include customer databases, finance systems, helpdesk platforms and supply chain software. That has raised questions about governance and how to maintain auditability when automated actions run across multiple systems.

Camunda sells process orchestration software and says it can automate complex business processes across agents, people and systems. It also positions governance as a core component as organisations look for controls that can be applied to automated workflows.

Camunda also pointed to analyst recognition in 2025, saying Gartner named it a Visionary in the 2025 Magic Quadrant for Business Orchestration and Automation Technologies, and Forrester rated it a Strong Performer in The Forrester Wave: Digital Process Automation Software, Q3 2025.

Leadership View

Jakob Freund, Chief Executive Officer and Co-Founder, linked the hire to shifts in enterprise software buying and the push to connect fragmented systems as more automation is introduced.

"Chris brings extensive experience in enterprise technology, which will be invaluable as Camunda taps into the rapidly growing agentic AI space," Freund said. "We are seeing a transformational shift in the enterprise software market. To successfully leverage AI, companies need to remove the friction of disconnected applications and fragmented processes. Camunda, as the universal orchestration layer, is central to bringing order to organizations' agentic AI investments, enabling employees and customers to interact seamlessly with the organization across all systems of record."

Camunda said it has more than 700 customers, including Atlassian, ING and Vodafone. With White in post, it is signalling expectations of continued commercial expansion and further investment in its sales organisation and partner activity through 2026.