Bitget unveils GracyAI avatar to guide crypto users

Bitget has launched GracyAI, an AI avatar based on Chief Executive Gracy Chen, as a conversational feature on its platform. It is positioning the tool as a way for users to get guidance that reflects executive decision-making and market perspective, rather than short-term trading prompts.

The animated digital human sits within Bitget's broader shift toward what it calls a "Universal Exchange". The platform markets access to cryptocurrencies alongside tokenised versions of traditional financial products. Bitget says it serves more than 125 million users and lists more than 2 million crypto tokens.

AI engagement

GracyAI centres on one-to-one chat interactions. Bitget describes it as focused on interpretation and context. Users can ask about market cycles, strategy and decision-making, as well as career and mindset topics tied to trading and investing.

Bitget frames the feature as a move away from AI tools that mainly add another data layer. Instead, it presents GracyAI as a way to discuss uncertainty and evaluate decisions in volatile markets. It says the product is not designed to predict prices.

Chen noted the novelty of seeing an on-screen version of herself, and linked the tool to how she engages with user concerns.

"Honestly, I still find it a little funny to see an AI avatar of me on screen," said Gracy Chen, CEO at Bitget. "But a big part of my job is listening to user concerns, getting close to the details, and helping people understand what's really happening in the market. The team built Gracy AI around that same approach so more users can connect, learn and grow feeling supported by me and the team," she added.

Roadmap context

GracyAI follows Bitget's earlier AI product, GetAgent, which it characterises as focused on analytics and decision support. The company positions GracyAI as a more user-facing counterpart, emphasising conversation and explanation.

Crypto exchanges have increasingly added AI features over the past year, often for market summaries, sentiment dashboards, risk alerts and automated trading. Bitget's approach stands out in branding terms because it uses a digital likeness of its CEO as the interface. It presents that format as a way to make AI interaction feel more personal and consistent across its ecosystem.

Using an executive avatar also raises familiar questions about authenticity and user expectations. Some financial firms use deliberately generic AI chat interfaces, while others use named assistants without linking them to a real person's likeness. Bitget has taken the opposite approach by directly associating the tool with Chen, which may shape how users interpret the guidance it provides.

Themed conversations

Bitget is also linking the launch to themed chat prompts. It says Valentine's Day content focuses on "self-care" conversations, while Chinese New Year prompts focus on goals, perspective and new beginnings.

The campaigns aim to steer users toward reflective conversations rather than purely transactional interactions. Bitget says it wants the experience to feel timely and practical for retail traders, who often engage with markets in short bursts and via notifications.

Platform expansion

In recent months, Bitget has expanded its messaging beyond spot crypto trading. It describes its product set as spanning tokenised stocks, exchange-traded funds, commodities, foreign exchange and precious metals, including gold. Tokenised assets remain a fast-moving area with uneven regulatory treatment across regions, and firms offering such products often face limits on where they can market or distribute them.

Bitget also highlighted partnerships with LALIGA and MotoGP as part of its brand strategy. It has linked its broader positioning to education initiatives through UNICEF, targeting support for blockchain education for 1.1 million people by 2027.

GracyAI arrives as consumer AI tools have made chat interfaces a familiar entry point for information, while finance products remain under scrutiny for suitability, risk and how guidance is presented. Bitget is pitching the tool as a way to think about markets rather than a signal service.

Bitget says it will roll out GracyAI interactions across its platform as part of its UEX transformation, alongside continued development of GetAgent and other AI-driven market insight and trading features.