Colin Bodell has been named as chief technology officer.
Bodell has more than 25 years of experience in the technology industry but has been especially focused on hyper-growth tech organisations and growing their platforms at scale.
As CTO, Bodell will be responsible for accelerating global technological innovation in support of Bazaarvoice's ambitious growth objectives.
"Colin's transformational thought leadership and retail and technology expertise will be integral in delivering our mission at Bazaarvoice of making shopping radically transparent," Bazaarvoice CEO Keith Nealon says.
"In today's consumer-to-consumer economy, user-generated content (UGC) is more needed than ever, and the breadth and depth of expertise Colin brings, specifically in the commerce space, will help drive success for our clients while making our products and services more accessible."
Bodell is a proven leader who has grown multiple companies at scale and at impressive speeds. Prior to joining Bazaarvoice, Bodell was a Shopify engineering vice president, working to scale the company's Shopify Plus platform and delivering sophisticated solutions to its largest merchants.
"As a former customer of their products and services, it's clear to me that the market potential of Bazaarvoice is huge," Bodell says.
"eCommerce purchase decisions are fundamentally made based on experiential feedback: peer-to-peer reviews, ratings and recommendations. These come directly from real users and are verified as authentic and trustworthy."
"The company has a huge data set of user-generated content, and we're only scratching the surface of possibilities.
"Today, commerce is controlled by the consumer, and having the voice of the consumer at your fingertips like Bazaarvoice does, is invaluable."
Bodell assumed his role as CTO in July 2022.