Analytic Partners enhances leadership team with key hires

Analytic Partners has announced the addition of Tina Moffett and Jason McNellis to its senior leadership team. Moffett will assume the role of Vice President, Corporate Strategy and Development, while McNellis takes on the position of Vice President, Commercial Analytics Ambassador.

Nancy Smith, President and CEO of Analytic Partners, stated, "Tina and Jason are an absolute complement to our mission of bringing Commercial Analytics to the world's leading brands. Both our existing and prospective customers will benefit from the unique perspectives and thought leadership they bring."

Smith described their appointment as a proud moment for Analytic Partners, reflecting the company's standing in the industry. "It's really a proud moment for Analytic Partners, that highly respected industry analysts have chosen us to further their careers. It's a testament to our position in the industry, and their dedication to our mission is validation that we're transforming how brands grow and succeed," she added.

Moffett brings considerable experience in marketing analytics to her new role. Prior to joining Analytic Partners, she worked extensively with Fortune 1000 corporations and led Forrester's B2C marketing measurement and optimisation research practice. "I am thrilled about joining industry leader Analytic Partners as their VP of Corporate Development and Strategy. This role presents an exciting opportunity to help drive strategic growth and innovation, and to collaborate with both internal teams and clients to guide Analytic Partners' vision, growth and operational excellence," Moffett commented.

McNellis is a seasoned analytics and technology strategist, with a notable tenure at Gartner where he advised on marketing measurement programs and promoted the adoption of marketing mix modeling solutions. Speaking about his new role, McNellis stated, "I've worked with Analytic Partners as a client and as an industry expert, and now I'm excited to add working with them as a team member. I've researched the market extensively, and I wholeheartedly believe that Commercial Analytics is a differentiated solution capable of unleashing tremendous value for our clients, especially when compared to what may initially seem to be similar solutions. I'm looking forward to working with our partners and prospects to clarify measurement misconceptions and demonstrate how our Commercial Analytics solution can truly help."

Both Moffett and McNellis are expected to play significant roles in driving growth and innovation, enhancing program designs, and developing thought leadership initiatives at Analytic Partners. Their experience and expertise are projected to support customer strategies and expand the company's influence in commercial analytics.

They will report directly to Nancy Smith, underscoring Analytic Partners' commitment to leadership and strategic growth in the industry.