Trent Innes stories

Trent Innes, a prominent figure in the business and technology sector, has authored several insightful columns focusing on significant industry transitions and leadership in tech-based companies. Innes has a keen interest in the digital transformation of businesses, exemplified by his perspective on service providers needing to adapt to new digital realities or risk obsolescence. His recent roles include impactful positions such as the Managing Director of Xero Australia and Asia, and later, leadership roles at SiteMinder and Compono, guiding these firms through phases of growth and market expansion.

His columns not only address broad strategic transformations but also delve into specific technological updates aimed at aiding small to medium enterprises (SMEs) during challenging times, such as during the COVID-19 pandemic. Innes's work often highlights the critical intersections of technology, leadership, and business health, reflecting his enduring commitment to fostering resilient and innovative business practices that embrace the future.