Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.

"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."

Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.

Zendesk’s Asia Pacific team will now be in the hands of new leadership ad regional chief operating officer Wendy Johnstone and APAC senior vice president of sales Gari Johnson join the team.