IT Brief Asia - Technology news for CIOs & IT decision-makers

YouTube stories

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Gen Z dining habits: prioritising trust, deals, & takeaways
Last week
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instagram
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us
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youtube
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
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Study reveals minimal ad view time boosts brand awareness
This month
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facebook
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instagram
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youtube
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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YouTube, the backdrop of a scammer’s play
Last month
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malware
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phishing
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email security
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
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What happens next after a UK TikTok ban?
Last month
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social media
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us
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youtube
Facing a potential TikTok ban, UK businesses and content creators brace for change. Meta may fill the void, but new tech offers fresh opportunities.
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Acer reveals DA1 & Nitro GA1 monitor series ahead of Computex
Last month
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gaming
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digital signage
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iot
Acer has revealed its new DA1 and Nitro GA1 smart monitors, featuring 4K and WQHD resolutions, HDR10, and Google TV integration.
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Amber Technology unveils Philips NeoPix 230 Smart projector
Wed, 22nd May 2024
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digital entertainment
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philips
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netflix
Amber Technology launches the Philips NeoPix 230 Smart, a highly portable projector boasting full HD resolution, versatile positioning, and built-in apps.
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Channel Factory expands team across Australia & New Zealand
Thu, 16th May 2024
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nz
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digital advertising
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youtube
Channel Factory boosts its team by 20% across Australia and New Zealand, reflecting the growing need for advanced advertising solutions in a post-cookie world.
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Localsearch pioneers Australian SMB support with nationwide expansion
Wed, 1st May 2024
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youtube
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instagram
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google
Localsearch, Australian digital innovation company, expands nationwide in response to a 28% rise in interstate demand from small businesses for its AI-powered marketing solutions.
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Kartik Mehta appointed Channel Factory's head of Asia growth markets
Wed, 20th Mar 2024
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advertising
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singapore
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youtube
Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.
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Vevo & PubMatic team up for global CTV inventory access
Fri, 23rd Feb 2024
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youtube
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transparency
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digital advertising
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
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facebook
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instagram
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youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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Philips MediaSuite hospitality TV sales surpass 500k units
Fri, 16th Feb 2024
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digital entertainment
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cleantech
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youtube
PPDS has marked a significant milestone, with sales of its Philips MediaSuite hospitality TVs - favourites among global hotel chains for in-room entertainment.
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Empowering women in tech: Breaking barriers and advancing careers
Fri, 16th Feb 2024
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ar, vr & metaverse
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autism
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linkedin
Diversity and inclusion in the tech industry have finally become more influential, with women applying fresh perspectives to this constantly evolving domain.
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Google joins C2PA, bolstering fight against digital misinformation
Fri, 9th Feb 2024
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martech
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ai
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sony
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
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Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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cleantech
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sustainability
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
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'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
Wed, 31st Jan 2024
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instagram
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whatsapp
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youtube
Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.
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Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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youtube
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instagram
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digital advertising
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
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Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
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data analytics
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big data
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bi
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.
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Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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instagram
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social media
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youtube
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
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Singaporeans' top Google searches of 2023 revealed
Wed, 13th Dec 2023
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ai
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singapore
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youtube
Singaporeans' top Google searches in 2023 were dominated by key events, coping strategies for rising costs, and growing interest in AI.