YouGov stories

Australian banks lead AI adoption with 83% implementation rate, but face hurdles like poor data strategy, employee resistance, and leadership challenges, study reveals.

A study by INFORM Australia and YouGov reveals a critical AI readiness gap: 78% of Aussie firms use AI, but only 32% feel fully prepared.

Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.

Luke Trayfoot, former PayPal and MangoPay executive, takes on role as Chief Commercial Officer at Brite Payments, heading the effort to expand their real-time bank-to-bank payment solutions across Europe.

Around 50% of UK's medium-sized businesses cite limited access to advanced technology as a growth barrier, according to a new report by ANS and YouGov.

Despite mixed confidence in return on investment, UK IT decision makers plan to boost artificial intelligence funding in 2024, amidst fears of premature adoption, reveals a study by NetApp and YouGov.

Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.

UK transport and logistics industry falls behind in AI uptake and sustainability goals amid cost and knowledge barriers, according to a YouGov survey commissioned by HERE Technologies and AWS.

Australian employees value flexible working hours over working from home, but many would consider leaving their job if remote work was no longer an option.

Despite high inflation and rising interest rates, 80% of SMEs plan strategies for growth in 2024, underpinned by a focus on innovation, investment, and staff training, says a CBA-YouGov study.

Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.

73% of Australian businesses have been victims of cyber attacks in the past 5 years, according to a report by McGrathNicol Advisory.

BSV Blockchain study highlights significant gap in UK's trust and understanding of emerging technologies including blockchain and AI.

AI could curb Australia's rising burnout rates and boost workforce productivity, according to new research from HubSpot.

Research released by McGrathNicol Advisory warns Australian business leaders of overconfidence regarding supply chain risks.

HubSpot has released the findings of a survey conducted by YouGov on Singaporean consumers and business leaders regarding brand expectations and experience.

Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.

Laura Robbie becomes Asia Pacific CEO at YouGov, aiming to build a regional team that transcends geographical borders and empowers talent.