WPP stories
![Story image](../../../../../uploads/story/2024/04/10/preview_img-2N26AhORtUKQTrFCZ9mvQNMg.webp)
Survival of the fittest: Indie agencies facing the AI battle
Wed, 10th Apr 2024
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low-code
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ai
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software development
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
![Story image](../../../../../uploads/story/2024/03/19/preview_img-pHk4Ux95NZwMFpwDpHgfzvit.webp)
Expanding artificial intelligence capabilities with NVIDIA Edify's 3D asset generation
Wed, 20th Mar 2024
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low-code
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software development
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content creation
NVIDIA Edify expands its artificial intelligence capabilities with 3D asset generation, sparking collaborations with Shutterstock and Getty Images to enhance creative control and input for visual AI interfaces.
![Story image](../../../../../uploads/story/2023/11/30/preview_Luke_Smith__PubMatic.webp)
PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Thu, 30th Nov 2023
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digital advertising
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cro
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strategy
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
![Story image](../../../../../uploads/story/2023/11/21/preview_img-lioeIvdchQ8jjUX9O3Lqzr87.webp)
WPP & Sprinklr join forces to boost personalised customer experiences
Tue, 21st Nov 2023
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data analytics
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cx
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martech
WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.
![Story image](../../../../../uploads/story/2023/05/30/preview_wpp-generative-ai.webp)
WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
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martech
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ai
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digital advertising
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
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LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia
Thu, 2nd Mar 2023
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ai
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digital marketing
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amazon
LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.