Virgin Australia Stories

Global Stories

Virgin Australia stories

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Mon, 29th Jun 2026

Software-as-a-Service

LION & OpenAI deploy ChatGPT Enterprise across business

The drinks group is rolling out ChatGPT Enterprise to 2,500 staff to sharpen forecasting, inventory and production as demand shifts overnight.

By Sean Mitchell • 3 min read • Tue, 28th Apr 2026

Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 22nd Apr 2026

JCDecaux

Garnier wins JCDecaux award for weather-led campaign

Weather-triggered ads helped Garnier lift sales 10% and win JCDecaux's 2025 Programmatic Campaign of the Year Award in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Mar 2026

Cybersecurity

Virgin Australia upgrades V-mail system with ATech assistance

Virgin Australia and ATech have completed a major upgrade to the V-mail Newsletter Preference Centre, enhancing data security and user experience.

By Kaleah Salmon • 3 min read • Tue, 1st Oct 2024

Data Science

Peter Marelas appointed as New Relic Field CTO for APJ

New Relic has named Peter Marelas as Field CTO for APJ, leveraging his 25 years of tech expertise to enhance customer engagement and promote observability solutions.

By Imee Dequito • 2 min read • Thu, 4th Jul 2024

Airlines

Virgin Australia uses New Relic to enhance online services

Virgin Australia has deepened its partnership with New Relic to enhance the delivery of online services to its customers.

By Kaleah Salmon • 3 min read • Wed, 9th Aug 2023

Stories from Other Regions

Virgin Australia stories

Fintech

B2Bpay adds Velocity & Qatar Avios for business users

Australian SMEs can now earn Velocity and Qatar Avios on routine bills, as B2Bpay broadens its rewards platform beyond Qantas Frequent Flyer.

By Mark Tarre • 3 min read • Mon, 15th Jun 2026

Digital Transformation

Virgin Australia speeds marketing with Adobe tools overhaul

Virgin Australia shifts to self-serve Adobe tools, boosting marketing output 40% and cutting design bottlenecks across the airline.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026

EduTech

Sarah Jane Peterschlingmann to lead ACS Queensland

Sarah-Jane Peterschlingmann has been elected ACS Queensland chair for 2026/2027, the branch's first woman leader in 15 years.

By Sean Mitchell • 5 min read • Tue, 16th Dec 2025

Virgin Australia

Gallagher Security appoints Issa as State Manager for NSW/ACT

Gallagher Security has named David Issa as State Manager for New South Wales and the Australian Capital Territory, aiming to enhance regional operations.

By Imee Dequito • 2 min read • Wed, 4th Dec 2024

Digital Transformation

Kinetic IT appoints Inese Kingsmill as new Board Director

Kinetic IT has announced the appointment of Inese Kingsmill as an independent Non-Executive Director and Chair of its People and Remuneration Committee.

By Imee Dequito • 2 min read • Mon, 18th Nov 2024

Marketing Technologies

Adobe Express expands with AI & key integrations

Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.

By Melania Watson • 3 min read • Thu, 10th Oct 2024

Customer Experience

Virgin Australia partners with Sabre on new retail platform

Virgin Australia partners with Sabre to lead in modern airline retailing. The airline will integrate SabreMosaic to transform guest experiences and optimise offers.

By Catherine Knowles • 3 min read • Thu, 26th Sep 2024