The Trade Desk stories
The appointments give the advertising technology company a broader local footprint as it steps up support for agencies, brands and publishers across APAC.
The reshuffle puts senior leaders in place as the adtech group pushes deeper into AI tools and seeks faster growth across ANZ and APAC.
The rollout gives software vendors earlier access to buyer signals and third-party proof as AI-driven research reshapes enterprise purchasing.
The hire adds finance expertise as the software group scales rapidly, with annual recurring revenue doubling in the second quarter of 2026.
Agencies could cut manual work as the new platform links planning, buying and reporting across multiple channels in one workflow.
Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.
Advertisers get new automation and clearer reporting as the ad platform pushes AI deeper into campaign planning and performance tracking.
Advertisers can now buy Smart TV home screen placements more easily across brands as Nexxen's standard format cuts fragmentation for demand-side platforms.
The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.
Advertisers can now build custom audience segments from campaign briefs, as GumGum shifts targeting in The Trade Desk towards automated activation.
Advertisers can now screen Spotify podcast episodes before bidding, giving brands tighter control over where audio ads appear.
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TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.
Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.
Mid-market employers in labour-intensive sectors could cut hiring times and keep more recruiting work in one workflow through the new link.
Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.
The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.
Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.
LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.
MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.
