Suzie Shaw stories

Suzie Shaw is a keen observer of the digital landscape, with a particular interest in the ever-expanding world of social media. Her columns frequently delve into the behavioural shifts and trends arising from our global reliance on these platforms. A recent piece highlights the staggering number of 3.96 billion social media users, a figure bolstered by the unprecedented circumstances of the COVID-19 pandemic and subsequent lockdowns. Shaw draws on reports from Hootsuite and We Are Social to underpin her analysis, showcasing her commitment to grounding her observations in credible data.

Another of Shaw's areas of expertise is the intersection of social media and advertising. She probes into the evolving nature of user engagement on platforms like Facebook, where, intriguingly, ads are beginning to rival traditional social interactions in terms of user attention. This insight, drawn from findings by Hootsuite and We Are Social, evidences Shaw's interest in the commercial dimensions of our digital engagements and how they are reshaping the marketing strategies of brands worldwide. Suzie Shaw's columns are a treasure trove for anyone wishing to comprehend the nuances of our online behaviours and their implications for the future of digital communication and commerce.