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Sundance Film Festival stories

Adobe expands Firefly Foundry AI with major film deals
Marketing Technologies

Adobe expands Firefly Foundry AI with major film deals

Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 23rd Jan 2026
Adobe boosts AI video tools & unveils USD $10m fund
Marketing Technologies

Adobe boosts AI video tools & unveils USD $10m fund

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

By Sean Mitchell • 4 min read • Wed, 21st Jan 2026
Adobe plans innovative audio editing update for Premiere Pro
Marketing Technologies

Adobe plans innovative audio editing update for Premiere Pro

Adobe introduces an intelligent audio experience in its Premiere Pro software beta version, promising to speed up editing and facilitate workflows ahead of the 2024 Sundance Film Festival.

By Tom Raynel • 3 min read • Wed, 17th Jan 2024
Adobe software used by 82% of Sundance Festival films
Marketing Technologies

Adobe software used by 82% of Sundance Festival films

Adobe Premiere Pro is one of the most popular film editing tools used by top movie studios, according to data recently released by Adobe.

By Staff Writer • 2 min read • Fri, 24th Jan 2020
Ridley Scott seeks wannabe YouTube directors
YouTube

Ridley Scott seeks wannabe YouTube directors

Ridley Scott has made an open call to all budding directors to contribute to his new YouTube project, 'Life in a Day'.

By Staff Writer • 1 min read • Thu, 8th Jul 2010

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