Storytelling stories
B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.
Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.
Communities in Australia and New Zealand could share more than AUD $50,000 in funding and Canon gear as the scheme marks 20 years.
Parents get more screen-free options as Tonies adds Disney figures, personalised audio and new Tonieplay games across its range.
Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.
The move comes as cyber security scrutiny grows, with Fleming tasked with sharpening how Kordia explains its role in keeping New Zealand connected.
Cybersecurity's future hinges on clear storytelling - and more women's voices - to turn technical risks into business-critical narratives.
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
Women founders are closing the start-up gap, but with VC still lagging, visibility and public storytelling are now vital growth capital.
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
Satellite links are helping 70 veterans stay safe and in touch as a 13-week sailing challenge circles the UK to raise GBP £300,000.
Satellite links are keeping up to 70 ex-forces veterans safe and in touch as they sail 2,000 nautical miles round the UK.
Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.
Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.
Amid shrinking newsrooms and polarised platforms, women are turning to collaborative communications as a survival strategy for change.
Sydney Mardi Gras has overhauled its festival app with Safety Circles, a Fan Wall and Strobe tools to boost safety and connection.