Storytelling stories

Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

Google unveils Flow, an AI tool designed for filmmakers to craft and edit cinematic clips using advanced AI models Veo, Imagen, and Gemini.

Creativity4Better will hold its first Italian event, Nuance in a Polarized World, on 2 October 2025 in Milan with global leaders and masterclasses.

Chronicle unveils its AI-powered presentation tool, enabling users to create polished decks in minutes, revolutionising visual storytelling and collaboration.

Google launches Flow, an AI tool designed to help filmmakers craft cinematic scenes using generative AI models Veo, Imagen, and Gemini.

Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.

Skillsoft appoints Raianne Reiss as Chief Marketing Officer to lead global marketing, aiming to enhance brand and drive growth amid digital transformation.

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

A boutique agency in Auckland has excelled in navigating New Zealand's challenging media landscape, providing invaluable PR services for small and multinational firms alike.

Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.

Recent shifts in business culture are elevating learning and development, with over 60% of leaders in Australia and New Zealand increasing budgets to enhance employee skills.

Crunchyroll, Aniplex and PlayStation Productions are set to produce an anime series based on the acclaimed game Ghost of Tsushima, premiering in 2027.

Manifold Valley, a Los Angeles start-up, is pioneering hyper-realistic digital humans for triple-A video games, blending AI with artistic performance capture.

Square Enix has launched Dragon Quest III 2D Remake, enhancing visuals for modern consoles while retaining classic gameplay elements and a £95 price tag.

Lego Horizon Adventures, now available for PS5, Nintendo Switch, and PC, offers a fun, kid-friendly take on the Horizon series with engaging gameplay.

AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.