Retail media stories
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
Constructor rides AI retail search boom with 82% customer growth, 116% EMEA revenue jump and 322bn annual product discovery interactions.
BackLite and Wildstone unveil a revamped Wandsworth digital billboard, targeting luxury brands amid rising UK premium ad spend.
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.
Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
Carsales launches a ChatGPT app to let Australians find car listings through conversational AI searches, boosting visibility for sellers.
Amazon Ads links its DSP with Spotify in Australia, giving brands programmatic access to streaming audio and video ads in one platform.
Spreetail launches BEx, a real-time performance hub giving brand partners live insight across marketplaces, ads, fulfilment and finance.
Epsilon launches Australian tool linking digital retail media exposure to in-store sales, unifying eCommerce and physical performance data.
Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.
THG Ingenuity opens its Gift With Purchase ad channel to external brands, promising higher conversion and fresh retail media revenues.
