IT Brief Asia - Technology news for CIOs & IT decision-makers

PubMatic stories

Laptop shoppable product grid with digital ad banners on desk

Vudoo & PubMatic launch shoppable programmatic ads

Last week
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Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
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Yahoo expands identity solutions with new publisher tools

Thu, 24th Oct 2024
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Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
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Yahoo identity solutions expand access across key SSPs

Wed, 23rd Oct 2024
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Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
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Kartik Mehta appointed Channel Factory's head of Asia growth markets

Wed, 20th Mar 2024
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Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.
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Vevo & PubMatic team up for global CTV inventory access

Fri, 23rd Feb 2024
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Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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Peter Barry rejoins PubMatic in Sydney as VP, Addressability

Mon, 19th Feb 2024
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Tech firm PubMatic appoints Peter Barry as VP, Addressability and Commerce Media for APAC, returning him to his home country of Australia to boost commerce media revenue using the company's Convert platform.
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PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC

Thu, 30th Nov 2023
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Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
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PubMatic appoints new leader for Southeast Asia, Korea

Thu, 26th Jan 2023
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PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.
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PubMatic appoints Dylan Robinson as Country Manager

Fri, 1st Apr 2022
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Digital media veteran Dylan Robinson appointed as PubMatic's country manager for Aus & NZ, bringing 15 years of publishing and ad tech experience.
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VMware ANZ up for Women Leading Tech award

Thu, 19th Mar 2020
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The Awards celebrate women's achievement in the tech industry, and aims to ensure that women are part of history, not forgotten.
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Adobe Advertising Cloud deploys initiative to deliver fee transparency

Wed, 18th Oct 2017
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Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.