Public Relations stories
Brand as a revenue multiplier in enterprise sales
2 days ago
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hyperscale
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cx
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martech
Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.
Brand vs demand in B2B tech - Why you need both to grow
4 days ago
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digital transformation
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partner programmes
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erp
B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.
What is a 'Brand' in B2B technology - and how does it drive growth
Last week
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cx
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martech
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risk & compliance
Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.
OpenAI acquires TBPN to expand media and strategy reach
Last week
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
Kordia appoints Aroha Fleming as communications head
Last month
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firewalls
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digital transformation
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network security
Kordia names Aroha Fleming Head of Communications as the New Zealand technology and infrastructure firm sharpens its cyber resilience message.
Companies grow quieter as polarisation reshapes PR
Last month
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risk & compliance
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ai
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clean technologies
USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.
Why clarity, not volume, wins B2B tech buyers in an AI-saturated market
Last month
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digital transformation
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cx
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martech
In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.
Indigo Telecom hires Ilex to drive global growth push
Last month
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network infrastructure
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hyperscale
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Beyond the booth: How tech companies can win at industry events
Last month
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digital transformation
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hyperscale
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cx
Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Style, substance, and strategy: Drawing similarities between pageantry and PR
Last month
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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
Why "Give to Gain" needs to stop being a women's virtue and start being a business model
Last month
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uc
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partner programmes
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collaboration
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
International Women's Day: What real equity looks like in business
Last month
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partner programmes
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ai
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ai ethics & governance
On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.
From video games to AI visibility: How women in tech can build authority through PR
Last month
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gaming
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martech
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partner programmes
From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.
Why diverse SaaS leadership must be a board priority
Last month
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digital transformation
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risk & compliance
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erp
Homogeneous leadership in SaaS is more than a cultural concern; it is a strategic risk that stifles innovation, resilience and commercial performance.
Beyond visibility: how true leadership really works
Last month
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devops
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digital transformation
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hcm
On International Women's Day, leadership's true test lies not in visibility at the table, but in daily accountability after meetings end.
Women in tech must demand more than token PR support
Last month
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erp
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api
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llms
On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.
Why tech communications need diversity at the table
Last month
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software development
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smb
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it department
Tech communications win trust when diverse voices shape stories around outcomes and lived experience, not just logic and specs.
Gartner: LLMs to reshape PR budgets & staff chatbots
Wed, 18th Feb 2026
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martech
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hcm
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rpa
Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.