Premiere Pro stories

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Adobe’s Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

Logitech's MX Master 4 mouse features customisable haptics, Actions Ring shortcuts, enhanced connectivity, and eco-friendly materials, priced at AUD $199.95.

Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.

Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.

Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.

Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.

Ahead of the 2025 Sundance Film Festival, Adobe unveils updates to its tools and pledges USD $5 million to support underrepresented filmmakers.

Logitech's MX Creative Console promises to enhance creativity and streamline workflows for professionals with its customisable features.

Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.

Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.

Adobe unveils the next generation of Frame.io, enhancing collaboration with Canon, Nikon, and Leica, streamlining workflows for creatives globally.

Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.

Adobe has launched Firefly-powered features for Premiere Pro, enhancing video editing with innovative tools that simplify workflows for professionals.

Logitech launches the MX Creative Console, aiming to streamline workflows for digital creators with AI and Adobe integration.

Adobe has unveiled major updates for its Premiere Pro (beta) software, introducing new colour management, improved performance, and a refreshed design.

Adobe previews the Firefly Video Model, set to revolutionise video editing with AI-driven Text to Video and Image to Video capabilities in Premiere Pro.

Adobe has won two Engineering, Science and Technology Emmy Awards, recognising its innovative tools like Premiere Pro and Substance 3D Painter in the television industry.