IT Brief Asia - Technology news for CIOs & IT decision-makers

Prakash Ramamurthy stories

Prakash Ramamurthy is a prolific writer with a strong focus on developments in the tech industry, particularly relating to Freshworks Inc., a customer engagement software company. His columns provide insights into the evolving interface of AI technologies and corporate strategies, from unveiling new AI-powered suites to enhancing customer relationship management (CRM) systems. Ramamurthy covers an array of topics that reveal how technological advancements are making significant strides in improving customer service and business operations.

Ramamurthy's interest seems particularly piqued by the integration of AI within traditional business processes, exploring how companies like Freshworks are implementing these technologies to revolutionise the customer experience. Whether discussing AI-driven customer support features, the appointment of key personnel in tech leadership, or partnerships with global giants like Google, his writings help demystify the complexities of tech innovations and their practical applications in the corporate world. Each column showcases his keen eye for the broader implications of these technological solutions on market dynamics and business efficiencies.

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AI regulation concerns hinder UK business adoption, survey says
Last month
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devops
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cx
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martech
A Freshworks survey reveals 35% of UK businesses see unclear AI regulations as a major barrier to adoption despite acknowledged productivity gains.
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Freshworks unveils AI-powered customer service suite
Fri, 4th Aug 2023
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cx
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martech
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it automation
Freddy AI, the Freshworks Customer Service Suite, enables a modern customer support experience accessible to any company.
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Freshworks unveils new generative AI enhancements
Fri, 23rd Jun 2023
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ai
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ai assistant
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conversational ai
Freshworks has unveiled Freddy Self Service, Freddy Copilot and Freddy Insights to make artificial intelligence more accessible to every workplace.
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Freshworks brings on new GPT-based enhancements to AI assistant
Tue, 28th Mar 2023
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martech
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cx
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ai
Using OpenAI’s ChatGPT and underlying large language models, the latest generative AI capabilities of Freddy help a wide range of customer-facing professionals.
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Freshworks appoints new Chief Information Security Officer
Fri, 2nd Dec 2022
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cybersecurity
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freshworks
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software
Freshworks appoints Jason Loomis as CISO, bolstering its senior technical leadership in delivering fast, easy, and secure software solutions.
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Freshworks launches collection of updates powered by AI
Thu, 10th Nov 2022
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martech
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cx
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ai
Product updates include AI-powered support features to help agents improve response times, and embedded AI to help sales and marketers increase productivity.
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Freshworks integrates conversational AI in CX/CRM solutions
Fri, 4th Nov 2022
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uc
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crm
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cx
The upcoming launch includes updates to Freshchat, Freshdesk, Freshmarketer and Freshsales to help companies automate the entire customer lifecycle.
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Freshworks integrates with Google's Business Messages
Tue, 2nd Aug 2022
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martech
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crm
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open source
Freshworks has launched an integration with Google's Business Messages, allowing businesses to reach and support customers directly on Google apps.
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Freshworks launches new CRM with Shopify availability
Thu, 28th Apr 2022
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martech
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crm
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commerce systems
Freshworks has launched a new customer relationship management (CRM) solution, which has also been made available on the Shopify apps store.