Partner Marketing stories
Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.
The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.
NinjaTrader’s marketing teams in the US and Europe will use AI tools to speed checks on ads and social posts amid tighter scrutiny.
Managing 600+ SonicWall firewalls, Sourcepass turns routine upgrades into a strategic weapon for security, efficiency and client trust.
Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.
SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.
Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.
Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.
Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.
WatchGuard Technologies enhances its leadership, appointing Derek Maggiacomo, Rich Workman, and Karen Ray to drive focus on MSPs. CEO promotes a partner-first vision.
When women mentor and network with one another, they transform individual careers into collective momentum for gender equality.
Gallagher Security appoints Nikki Cardenas as US National Channel Partner Manager to bolster integration-focused partner ecosystem.
Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.
Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.
Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.
Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.