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Opinion Stories - Page 9

Asian Stories

Opinion stories

What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Last month

Global Stories

Opinion stories

From APIs to MCPs: The new architecture powering enterprise AI
Digital Transformation

From APIs to MCPs: The new architecture powering enterprise AI

Enterprises risk slower AI rollouts and higher integration costs as Model Context Protocols emerge to govern agent access to tools and data.

By Srinivas Gutta • 4 min read • Last month
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month
Why the Chatbot is not your AI strategy
Data Analytics

Why the Chatbot is not your AI strategy

Businesses risk wasting AI budgets on polite interfaces when the bigger gains come from linking systems, data and workflows directly.

By Adrian Randall • 6 min read • Last month
The rush to GEO is understandable. But here's what gets missed in the scramble
Digital Transformation

The rush to GEO is understandable. But here's what gets missed in the scramble

Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.

By Becky Rawlings • 5 min read • Last month
Why email automation fails without clean and verified data
Customer Relationship Management

Why email automation fails without clean and verified data

Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.

By Edmund Ng • 6 min read • Last month
Brands are losing the Buy Box and up to 80% of marketplace sales with it
Customer Experience

Brands are losing the Buy Box and up to 80% of marketplace sales with it

Unauthorized sellers can capture most marketplace sales when they seize the Buy Box, leaving brands with lost revenue and weaker control.

By Paolo Emilio Ascoli • 4 min read • Last month
Building digital trust: Data quality provides a scalable path
Data Protection

Building digital trust: Data quality provides a scalable path

Trusted data can cut fraud, speed onboarding and reduce manual reviews as banks try to balance customer ease with tighter controls.

By Bud Walker • 6 min read • Last month
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.

By Sangeeta Mudnal • 4 min read • Last month
Why the next phase of AI adoption will be determined less by models and more by data foundations
Hybrid Cloud

Why the next phase of AI adoption will be determined less by models and more by data foundations

Enterprises scaling AI are finding that reliable, real-time data pipelines and governance now matter more than model choice for ROI and control.

By Will LaForest • 6 min read • Last month
Beyond the billion-dollar banking oversight: How process intelligence can surface vital warning signs
Digital Transformation

Beyond the billion-dollar banking oversight: How process intelligence can surface vital warning signs

Hidden process gaps in mortgage origination can let fraudulent loans slip through, raising fresh questions for banks after a Australian Big Four case.

By Pascal Coubard • 3 min read • Last month
OpenAI acquires TBPN to expand media and strategy reach
Digital Entertainment

OpenAI acquires TBPN to expand media and strategy reach

The deal gives OpenAI a direct line to builders and users of artificial intelligence, while TBPN keeps editorial independence for its show.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Opinion stories

What modern businesses expect from security providers
Digital Transformation

What modern businesses expect from security providers

Businesses now want security that integrates with daily operations, scales with growth and responds quickly when incidents arise.

By Caleb Wynne • 4 min read • Last month
Why outdoor furniture protection is becoming a smart investment
Clean technologies

Why outdoor furniture protection is becoming a smart investment

Rising replacement costs and harsh weather are pushing homeowners to shield costly outdoor settings before fading and damage set in.

By Caleb Wynne • 5 min read • Last month
Building stronger foundations for the future of retail
Firewalls

Building stronger foundations for the future of retail

Rising costs and demand for real-time services are pushing retailers to standardise networks, as patchwork systems slow expansion and raise risk.

By Laurence Malthouse • 6 min read • Last month
How smarter hosting choices are influencing online retail performance
Data Protection

How smarter hosting choices are influencing online retail performance

Faster sites and steadier checkouts are helping Australian retailers reduce cart abandonment and cope with traffic spikes.

By Tom Thatcher • 7 min read • Last month
From chaos to code efficiency: AI's big software development shift
DevOps

From chaos to code efficiency: AI's big software development shift

Australian firms risk shifting bottlenecks from coding to testing and security as AI boosts developer output but leaves workflows fragmented.

By Craig Nielsen • 5 min read • Last month