Multichannel marketing stories

Maestra’s US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.

Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

First Media joins MMC as an LP, boosting the venture fund’s media-for-equity firepower with wider digital, social and TV ad reach for start-ups.

Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi’s Inspire 2027 growth strategy.

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Kentico’s Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

Glu.ai pioneers ethical AI in conversational commerce, blending brand integrity with scalable, user-trusted automation for seamless marketing experiences.

SALESmanago launches AI-powered tools to speed up multichannel marketing, enabling faster campaign creation without developer help across email, SMS, and more.