Mobile gaming stories - Page 2

PvX is betting on data-rich user acquisition, offering mobile game studios revenue-linked funding and analytics that banks still overlook.

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.

China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

Asia-Pacific leads global mobile app growth in 2025, with installs up 11% and gaming revenues hitting USD $66.7 billion, says Adjust report.

Apple unveils iPhone 17 Pro and Pro Max with new aluminium design, A19 Pro chip, enhanced cameras, longer battery life, and Wi-Fi 7 support.

Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.

Ui-jong Choi, with 20 years in gaming tech, is appointed CTO at Korea's Hyperconnect to lead global innovation and AI development.

Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.

Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.

AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.

Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.

Adjust's latest Gaming App Insights report reveals a 4% rise in mobile game installations in the Asia-Pacific region, highlighting key growth opportunities for marketers.

Indosat Ooredoo Hutchison launches its Reliable Network Quest to boost connectivity for Indonesians during Ramadan and Idulfitri, anticipating a 14.6% data traffic surge.

Hamburg-based adjoe has launched new offices in Singapore and Tokyo, marking its ambitious entry into the Asia-Pacific market following a EUR €100 million funding round.

AMD has launched its latest Ryzen processors, including the 9950X3D and 9900X3D, enhancing gaming and AI performance across platforms.

AMD has unveiled a new range of processors in collaboration with Dell. These processors boost AI and gaming capabilities and feature advanced on-device tech.