MIQ stories
Fragmented viewing habits are forcing agencies to juggle budgets across television and streaming as MiQ rolls out a single planning tool.
Advertisers can now plug specialist AI tools into campaign work as Yahoo bets on open integrations over closed adtech systems.
Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.
Manual campaign hand-offs have left advertisers exposed to costly setup errors as Grasp's new Loop links planning tools directly to ad platforms.
Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.
Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.
MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.
Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.
StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.
MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.
Channel Factory boosts its expansion in Australia and New Zealand with the appointment of media industry veteran, Tom Heddon, as Head of Sales for Victoria.
Manchester's Zally boosts leadership team with ex-Barclays' Paul Wilshaw and former MiQ CTO, Prabhu Prakash Ganesh, as it gears up for beta launch and ambitious drive into continuous authentication.
JNCTN is exploring digital credentialing to help job seekers and employers match jobs and the requisite skills-set.
Mortgage activity has slumped as tighter lending and higher rates cool demand, with CoreLogic warning house prices may fall further.
Labour shortages and supply bottlenecks are pushing New Zealand construction inflation to one of the OECD’s highest levels.
Better-fitting masks could sharply reduce Covid-19 transmission, with experts urging mandatory N95s for border and quarantine workers.
Recruitment bottlenecks and border rules are threatening delivery of New Zealand's NZ$10.1 billion infrastructure pipeline.
Tech-savvy New Zealanders are using a computer code to secure spots in managed isolation and quarantine, leaving others struggling to book.
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