Millennials stories

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Australians are reshaping Boxing Day, prioritising essentials, thrift and online safety over impulse spending amid cost-of-living strain.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

One in three Australians are ready to let AI shop on their behalf, but fears over fraud, control and bad purchases still loom large.

Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.

Australian holiday spending is set to rise 18% to AUD $969 per shopper, driven by price hikes and stress, with many using AI to aid gift buying this season.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Amid budget concerns, 61% of Aussie shoppers are turning to AI assistants to manage holiday gift buying and reduce spending stress this festive season.

Holiday shoppers demand quick, eco-friendly delivery but resist paying extra, with UK consumers showing low confidence in on-time arrivals, survey reveals.

AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.

India leads Asia Pacific in AI adoption with 56% of metro adults using generative AI in 2025, driven by high AI literacy and strong institutional trust.

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

New research reveals 61% of New Zealanders are using or interested in agentic AI tools that act autonomously to simplify daily tasks and personalise experiences.

Gen Z professionals in Southeast Asia demand greater workplace flexibility, prioritising well-being and challenging traditional hustle culture norms to improve work-life balance.

Agentic AI use among Australians jumped 50% in three months, led by millennials keen on AI for shopping, creativity, and daily tasks, Adobe reports.

Poor data intake and communication methods cause significant customer disengagement in Australia and New Zealand, says Smart Communications' 2025 research.

Rising inflation and tariffs are forcing global consumers to cut grocery spending, shift to discount retailers, and reduce purchases across several retail categories.

Artificial intelligence is revolutionising the way sectors operate, and embracing the technology is now essential for unlocking its full potential.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.