Merkle stories
Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.
The hires aim to deepen Code and Theory's enterprise and AI engineering push as agencies race to meet growing demand for digital transformation.
The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.
From job ads to image tools, AI is quietly amplifying gender bias - but with better data, design and oversight, we can reverse it.
Women in their 40s are reclaiming tech careers, proving life experience, grit and curiosity can trump age bias and fast-track reinvention.
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
Fluent Commerce, the Australian OMS provider, revitalises its global channel partner programme, aiming to stimulate the OMS wave and strengthen its diverse partnerships.
Fluent Commerce is supporting the apparel and footwear company VF Corporation by partnering with customer experience firm Merkle to implement a new OMS.
Gentrack is a Salesforce consulting partner, and both Merkle and Gentrack have invested in integrating and implementing Salesforce's energy and utility cloud.
ASDA is betting on George's online sales growth as Merkle takes a broader role in a five-year plan to improve the brand's digital offer.
Its US business has grown 35% year on year, prompting Pureprofile to bolster sales leadership as it chases more clients in the market.
Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.
Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.
Havas Media Group appoints Rebecca Tos as Managing Partner to head new Havas Market× division offering full customer journey engagement for marketers.
